OHO Lentil Chips ບັນຈຸພັນຫ່ໍມັນຝຣັ່ງ by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2021
OHO Lentil Chips ບັນຈຸພັນຫ່ໍມັນຝຣັ່ງ
by Bold Brands
Client: Bold Brands
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
- 16,082
- Verified Award Winner
- Verify Award Status for #122943
The Design
About OHO Lentil Chips ບັນຈຸພັນຫ່ໍມັນຝຣັ່ງ
OHO Lentil Chips ເປັນການອອກແບບບັນຈຸພັນສຳລັບຂອງກິນຫວ່າງທີ່ເຮັດຈາກຖົ່ວເລນທິນ. ຖົງມີຂະໜາດ 190 x 250 x 50 ມມ ແລະ ພິມລົງເທິງແຜ່ນໂພລີໂພຣພິລີນດ້ວຍລະບົບພິມເຟລັກໂຊກຣາຟີ ພ້ອມເຄືອບເງົາຜິວສຳຜັດແບບເຈ້ຍ. ພື້ນຫຼັງກະດາດຄຣາຟທົດແທນສີສັນສົດໃສທີ່ພົບເຫັນທົ່ວໄປໃນໝວດຂອງກິນຫວ່າງ ພ້ອມທັງໃຫ້ຄວາມຮູ້ສຶກເປັນທຳມະຊາດ. ອົງປະກອບກຣາຟິກແບບພາບປະກອບເພີ່ມລັກສະນະສະໜຸກສະໜານ ໃນຂະນະທີ່ລົດຊາດຕ່າງໆຖືກນຳສະເໜີຜ່ານພາບຖ່າຍທີ່ມີຄຸນນະພາບສູງ. ການປະສົມປະສານນີ້ເຮັດໃຫ້ຜະລິດຕະພັນສາມາດຈົດຈຳໄດ້ງ່າຍ ແລະ ນຳສະເໜີໃຫ້ເປັນທາງເລືອກຂອງກິນຫວ່າງທີ່ດີຕໍ່ສຸຂະພາບຫຼາຍຂຶ້ນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
OHO Lentil Chips ບັນຈຸພັນຫ່ໍມັນຝຣັ່ງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. OHO Lentil Chips ບັນຈຸພັນຫ່ໍມັນຝຣັ່ງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. OHO Lentil Chips ບັນຈຸພັນຫ່ໍມັນຝຣັ່ງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - Image Credits
- Visuals: Sandra Ramoskaite
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