Baltija Chocolate Collection ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ເຂົ້າໜົມຫວານ by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Baltija Chocolate Collection ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ເຂົ້າໜົມຫວານ
by Bold Brands
Client: Bold Brands
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #122959The Design
About Baltija Chocolate Collection ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ເຂົ້າໜົມຫວານ
Baltija ແມ່ນຊຸດຫຸ້ມຫໍ່ສຳລັບຄໍເລັກຊັນຊັອກໂກແລັດທີ່ຂາຍໃນເຂດບານຕິກ. ຊື່ນີ້ມາຈາກຄຳສັບພາສາລິທົວເນຍທີ່ໝາຍເຖິງທະເລບານຕິກ, ເຊິ່ງໄດ້ດົນບັນດານໃຈໃນການອອກແບບ. ໄຟສ່ອງທະເລ ແລະ ພາບທະເລໄດ້ຖືກແຕ້ມໃນຮູບແບບວິກຕໍເລຍແບບຄລາສສິກ, ດ້ວຍຮູບຊົງຄື້ນໆທີ່ສະແດງເຖິງການເຄື່ອນໄຫວຂອງນ້ຳ. ບໍ່ໄດ້ໃຊ້ສັນຍາລັກແຫ່ງຊາດໃດໆ, ດັ່ງນັ້ນຫຸ້ມຫໍ່ຈຶ່ງເປັນຕົວແທນຂອງທັງເຂດແທນທີ່ຈະເປັນປະເທດໃດປະເທດໜຶ່ງ. ໂທນສີຟ້າອົມຂຽວເຂັ້ມເພີ່ມຄວາມງົດງາມທີ່ປານີດ. ກ່ອງ ແລະ ຊອງເຮັດຈາກເຈ້ຍ, ພິມດ້ວຍລະບົບອອບແຊັດ, ແລະ ຕົກແຕ່ງດ້ວຍນ້ຳຢາເຄືອບແບບດ້ານ ແລະ ລາຍລະອຽດແຜ່ນຟອຍທອງແດງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Baltija Chocolate Collection ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ເຂົ້າໜົມຫວານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Baltija Chocolate Collection ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ເຂົ້າໜົມຫວານ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Baltija Chocolate Collection ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ເຂົ້າໜົມຫວານ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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