Bel Gusto ການຫຸ້ມຫໍ່ພາສຕາ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Bel Gusto ການຫຸ້ມຫໍ່ພາສຕາ
Client: Sot F&d
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #123472The Design
About Bel Gusto ການຫຸ້ມຫໍ່ພາສຕາ
Bel Gusto ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບຜະລິດຕະພັນພາສຕາສົດທີ່ເຮັດຈາກເຂົ້າສາລີດູຣຳ. ການຫຸ້ມຫໍ່ຖືກອອກແບບໃນຮູບແບບຫໍ່ພັດສະດຸໄປສະນີທີ່ຖືກສົ່ງມາຈາກອິຕາລີ. ມີການໃຊ້ສະແຕມໄປສະນີ, ຕາປະທັບໄປສະນີ, ຮູບແຕ້ມດ້ວຍມືຂອງສະຖານທີ່ປະຫວັດສາດຂອງອິຕາລີ ແລະ ການຮຽນແບບເຈ້ຍຄຣາຟ. ຊ່ອງເບິ່ງເຮັດໃຫ້ຜູ້ຊື້ສາມາດເຫັນພາສຕາຢູ່ພາຍໃນກ່ອງກ່ອນທີ່ຈະຊື້. ແຖບສີທີ່ມີຄວາມອີ່ມຕົວ ແລະ ຄວາມສະຫວ່າງເທົ່າກັນ ຊ່ວຍແຍກຮູບຊົງພາສຕາທີ່ແຕກຕ່າງກັນພາຍໃນຜະລິດຕະພັນນີ້. ການຫຸ້ມຫໍ່ຖືກພິມໃສ່ຟິມ PET ພ້ອມກັບການເຄືອບເງົາແບບເລືອກສະເພາະຈຸດ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Bel Gusto ການຫຸ້ມຫໍ່ພາສຕາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Bel Gusto ການຫຸ້ມຫໍ່ພາສຕາ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Bel Gusto ການຫຸ້ມຫໍ່ພາສຕາ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
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