Evershine ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ by Wanling Yan is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2021
Evershine ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ
by Wanling Yan
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
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The Design
About Evershine ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ
ຂໍ້ຄວາມປື້ມ: Evershine ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຜະລິດຕະພັນເພີ່ມກິ່ນຫອມໃນເຄື່ອງຊັກຜ້າ. ຂວດຖືກອອກແບບໃຫ້ມີຮູບຊົງຄ້າຍກັບເສື້ອຜ້າ ເພື່ອສະທ້ອນເຖິງການເອົາໃຈໃສ່ດູແລເສື້ອຜ້າຂອງຄອບຄົວ. ພື້ນຜິວສີຂາວແລະຮູບຊົງທີ່ຮຽບງ່າຍເຮັດໃຫ້ຈຸດປະສົງຂອງຜະລິດຕະພັນເຫັນໄດ້ຢ່າງຈະແຈ້ງໃນທັນທີ ແລະ ເໝາະສົມກັບລົດຊາດຂອງຄອບຄົວໜຸ່ມ. ຕົວບັນຈຸເຮັດຈາກພລາສຕິກໂພລີເອທິລີນຄວາມໜາແໜ້ນສູງ (HDPE) ທີ່ປິດແໜ້ນອາກາດ ແລະ ບໍ່ໂປ່ງແສງ ເຊິ່ງຊ່ວຍຫຼຸດຜ່ອນການລະເຫີຍຂອງກິ່ນຫອມ ແລະ ຍືດອາຍຸການເກັບຮັກສາ. ຝາຂວດຍັງສາມາດໃຊ້ເປັນຖ້ວຍຕວງທີ່ມີຄວາມຈຸປະມານ 15 ກຣາມ. ກິ່ນຫອມທັງໝົດ 4 ກິ່ນຖືກຈຳແນກໂດຍການໃຊ້ສີທີ່ຄືກັນຂອງແກ້ວມະນີ, ໂບ ແລະ ຕົວອັກສອນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Evershine ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Evershine ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Evershine ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຜະລິດຕະພັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
- Dimensions & Packaging
- Bottle size: 128×60×147mm
Color box size: 132×64×151mm - Tags
- Laundry companion, fragrance beads, personal care, environmental protection, simple
- Production Technology
- The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
- Design Challenge
- The design was challenged by two aspects:
First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.
Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics. - Research
- The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
- Inspiration
- The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
- Project Duration
- The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
- Operation Flow
- The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
- Team Members
- He Xiao
WanLing Yan
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