Dodoshine ອັດຕະລັກສະນະຂອງແບຣນ by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
Dodoshine ອັດຕະລັກສະນະຂອງແບຣນ
Client: Dodoshine
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
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- Verified Award Winner
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The Design
About Dodoshine ອັດຕະລັກສະນະຂອງແບຣນ
Dodoshine ແມ່ນອັດຕະລັກສະນະຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບແບຣນເຄື່ອງໃຊ້ໄຟຟ້າທີ່ໃຊ້ເຕັກໂນໂລຢີການຂ້າເຊື້ອດ້ວຍລັງສີອຸນຕຣາໄວໂອເລັດ. ຊື່ນີ້ອ້າງອີງເຖິງນິໄສຂອງຄົນຈີນທີ່ນຳເອົາສິ່ງຂອງໄປຕາກແດດເພື່ອຂ້າເຊື້ອແບັກທີເຣຍ, ເຊິ່ງເປັນການປະຕິບັດທີ່ເຊື່ອມໂຍງທັງກັບວິຖີຊີວິດທີ່ມີສຸຂະພາບດີ ແລະ ກັບເຕັກໂນໂລຢີລັງສີອຸນຕຣາໄວໂອເລັດ. ໂລໂກ້ຕົວອັກສອນອອກແບບໂດຍອີງໃສ່ຟອນຊານເຊີຣິບ (sans serif) ແບບໜາໜັກເປັນພື້ນຖານ, ພ້ອມທັງເພີ່ມລາຍລະອຽດແບບເຊີຣິບ (serif) ທີ່ມັກນຳໃຊ້ໂດຍແບຣນແຟຊັນເຂົ້າໄປ. ການປະສົມປະສານນີ້ເຮັດໃຫ້ແບຣນມີພາບລັກທີ່ສົດໃສດັ່ງແສງແດດ ແລະ ມີຄວາມທັນສະໄໝເລັກນ້ອຍ. ໂລໂກ້ຕົວອັກສອນນີ້ສາມາດພິມລົງເທິງຜະລິດຕະພັນ ແລະ ສື່ການຕະຫຼາດຕ່າງໆ ໄດ້ໃນຂະໜາດຂັ້ນຕ່ຳ 34 ຄູນ 10 ມິນລິແມັດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Dodoshine ອັດຕະລັກສະນະຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Dodoshine ອັດຕະລັກສະນະຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Dodoshine ອັດຕະລັກສະນະຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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