The Taste of Heritage ກາເຟທັນທີ by Shawn Goh Chin Siang is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
The Taste of Heritage ກາເຟທັນທີ
Client: Hai Soon Leong Sdn. Bhd
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
- Verify Award Status for #123769
The Design
About The Taste of Heritage ກາເຟທັນທີ
ການອອກແບບໄດ້ຮັບການດົນໃຈຈາກພື້ນຖານຂອງລູກຄ້າ - ທຸລະກິດຄອບຄົວ, ຈາກລຸ້ນສູ່ລຸ້ນ. ເພື່ອປົກປັກຮັກສາແລະຕໍ່ເນື່ອງກ່ຽວກັບລົດຊາດ, ຜະລິດຕະພັນ "ລົດຊາດຂອງມໍລະດົກ" ໄດ້ເປີດຕົວ. ຍັງເປັນສັນຍາລັກຂອງການທ່ອງທ່ຽວມາເລເຊຍ, ສະນັ້ນຜູ້ອອກແບບຈຶ່ງມີແນວຄວາມຄິດຮັກສາມໍລະດົກວັດທະນະທຳ, ໝູນໃຊ້ແນວຄວາມຄິດຂອງລູກຄ້າ, ປະສົມປະສານວັດທະນະທຳອັນມີມາແຕ່ດົນນານຂອງຊົນເຜົ່າຕ່າງໆເຂົ້າໃນການອອກແບບເພື່ອເຮັດໃຫ້ປະຊາຊົນເຂົ້າໃຈວັດທະນະທຳມາເລເຊຍຫຼາຍຂຶ້ນ. ກະຕືລືລົ້ນກ່ຽວກັບສິລະປະມາເລເຊຍ.
The Recognition
About the A' Design Award ລະດັບເງິນ
The Taste of Heritage ກາເຟທັນທີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. The Taste of Heritage ກາເຟທັນທີ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. The Taste of Heritage ກາເຟທັນທີ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste. - Dimensions & Packaging
- The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
- Tags
- Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
- Production Technology
- The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
- Design Challenge
- Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
- Research
- The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
- Inspiration
- After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
- Project Duration
- Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
- Operation Flow
- The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
- Patents
- -
- Team Members
- Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee - Image Credits
- Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.
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