ZhuoQing ການຫຸ້ມຫໍ່ຊາ by Tiger Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2021
ZhuoQing ການຫຸ້ມຫໍ່ຊາ
by Tiger Pan
Client: Tasly Holding Group
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #123928The Design
About ZhuoQing ການຫຸ້ມຫໍ່ຊາ
ZhuoQing ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຜົງສະກັດຊາປູແອ (Pu'er) ແບບຊົງທັນທີ. ຜົງດັ່ງກ່າວຖືກສະກັດຜ່ານຂະບວນການທີ່ຍາວນານ ແລະ ລະລາຍໃນນ້ຳໄດ້ຢ່າງສົມບູນໂດຍບໍ່ມີກາກເຫຼືອ. ກ່ອງດ້ານນອກເຮັດຈາກແຜ່ນເຫຼັກເຄືອບດີບຸກ, ກ່ອງດ້ານໃນເຮັດຈາກເຈ້ຍ, ແລະ ແຕ່ລະຊອງສຳລັບການຊົງແຕ່ລະຄັ້ງຖືກຫຸ້ມຫໍ່ດ້ວຍແຜ່ນອາລູມິນຽມ. ກ່ອງແບບດຶງອອກຮູບຊົງບາງສາມາດເປີດ ແລະ ຖືໄດ້ດ້ວຍມືດຽວ, ແລະ ໂຄງສ້າງທີ່ສາມາດເປີດປິດຄືນໄດ້ເຮັດໃຫ້ບັນຈຸພັນສະດວກຕໍ່ການພົກພາ ແລະ ໃຊ້ງານ. ພາບກຣາຟິກແມ່ນອີງໃສ່ລວດລາຍການປັກແສ່ວພື້ນເມືອງຈາກແຂວງຢຸນນານ ແລະ ສະແດງພາບການປູກຊາ ແລະ ການເກັບໃບຊາ.
The Recognition
About the A' Design Award ລະດັບຄຳ
ZhuoQing ການຫຸ້ມຫໍ່ຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. ZhuoQing ການຫຸ້ມຫໍ່ຊາ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. ZhuoQing ການຫຸ້ມຫໍ່ຊາ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- Dimensions & Packaging
- Size:395(L)*242(W)*40(H) mm
- Tags
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- Production Technology
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - Design Challenge
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Research
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- Inspiration
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- Project Duration
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- Operation Flow
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Patents
- Copyrights belong to Tasly Holding Group, 2020.
- Team Members
- Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You - Image Credits
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
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