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Sun Rose ປ້າຍຢືດເຫຼົ້າແວງ by Antonia Skaraki

Sun Rose ປ້າຍຢືດເຫຼົ້າແວງ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.


ທອງສຳລິດບັນຈຸພັນ· 2022

Sun Rose ປ້າຍຢືດເຫຼົ້າແວງ

by Antonia Skaraki

Client: Grampsas Winery

A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category

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Colors

The Design

About Sun Rose ປ້າຍຢືດເຫຼົ້າແວງ

Sun Rose ແມ່ນປ້າຍຢືດເຫຼົ້າແວງທີ່ຖືກສ້າງສັນຂຶ້ນສຳລັບໂຮງງານຜະລິດເຫຼົ້າແວງແຫ່ງໜຶ່ງໃນປະເທດເກຣັກ. ການອອກແບບໄດ້ຮັບແຮງບັນດານໃຈມາຈາກເສັ້ນຂອບຟ້າທີ່ແບ່ງແຍກລະຫວ່າງພື້ນດິນກັບທ້ອງຟ້າ. ຂໍ້ມູນທັງໝົດທີ່ບອກລາຍລະອຽດກ່ຽວກັບເຫຼົ້າແວງຖືກຈັດວາງໄວ້ໃນສ່ວນລຸ່ມຂອງປ້າຍຢືດ ຊຶ່ງເປັນຕົວແທນຂອງພື້ນດິນ. ໂລໂກ້ຖືກຈັດວາງໄວ້ສູງຂຶ້ນໄປທາງເທິງ ໃນຕຳແໜ່ງທີ່ດວງອາທິດຈະປາກົດຂຶ້ນ. ການອອກແບບໃຊ້ແນວທາງແບບຮຽບງ່າຍ (minimal) ເພື່ອບໍ່ໃຫ້ອົງປະກອບທາງກາຟິກມາລົບກວນສີສັນຂອງເຫຼົ້າແວງ. ປ້າຍຢືດເຮັດຈາກເຈ້ຍ ແລະ ຖືກຕິດໃສ່ຢູ່ໃນຂວດແກ້ວ. ໂຄງການນີ້ສຳເລັດໃນປີ 2018 ທີ່ນະຄອນອາເທັນສ໌.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Sun Rose ປ້າຍຢືດເຫຼົ້າແວງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Sun Rose ປ້າຍຢືດເຫຼົ້າແວງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Sun Rose ປ້າຍຢືດເຫຼົ້າແວງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Τhe Sunset . As you have never seen it before, just before it sets, gives us this unique colour, one of it’s best versions … the sun rose….
The minimal approach is as minimal as it can get to express the essence of a unique wine.
Tags
The sun rose, wine, Packaging, Design, Storytelling, Klima Grampsa
Production Technology
Glass & Paper. Environmentally friendly.
Research
A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept (visual representation always helps us get on the same page).
Inspiration
Wanting to make the above facts clear A.S. we drew inspiration from the horizon that defines the earth and placed all the information that describe the wine, properly, where the elements that define the wine are present. The earth.

High above all these elements, the logo stands in the same place one would expect the sun, making it stand out while being in line with the playful choice of words, the sun rose.
Project Duration
The project began and finished in 2018 in Athens (Greece).
Operation Flow
The packaging managed to present to the oenophile the essential elements of what defines the wine that they experience.
Team Members
Creative Director: Antonia Skaraki
Designers: Evri Makridis
Copywriter: Sotiria Theodorou

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