Bafang Koi ກ່ອງຂອງຂວັນທະນາຄານ by One Design Brand Communication Co. Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Bafang Koi ກ່ອງຂອງຂວັນທະນາຄານ
by One Design Brand Communication Co. Ltd
Client: One Design Brand Communication Co., Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
- Verify Award Status for #125914
The Design
About Bafang Koi ກ່ອງຂອງຂວັນທະນາຄານ
ການອອກແບບກ່ອງ Bagua Koi ບໍ່ໄດ້ຢູ່ພຽງແຕ່ໃນລະດັບພື້ນຜິວເທົ່ານັ້ນ. ໃນຖານະເປັນສ່ວນໜຶ່ງຂອງຂອງຂວັນ, ກ່ອງຂອງຂວັນໄດ້ຖືກອອກແບບເປັນສັນຍາລັກຂອງພອນອັນມີຄ່າທີ່ມີຄວາມໝາຍເລິກເຊິ່ງຂອງວັດທະນະທໍາຈີນ. ນັກອອກແບບໄດ້ຮັບແຮງບັນດານໃຈຈາກວັດທະນະທໍາປາ Koi ຈີນ ແລະ ວັດທະນະທໍາ Bagua ເຊິ່ງທັງສອງຖ່າຍທອດພອນອັນມີຄ່າສໍາລັບຄວາມເປັນມົງຄົນ ແລະ ຄວາມຮັ່ງມີ, ປະສານກັນກັບລັກສະນະທາງວັດທະນະທໍາຂອງອຸດສາຫະກໍາທະນາຄານ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Bafang Koi ກ່ອງຂອງຂວັນທະນາຄານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Bafang Koi ກ່ອງຂອງຂວັນທະນາຄານ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Bafang Koi ກ່ອງຂອງຂວັນທະນາຄານ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing. - Dimensions & Packaging
- 240mm*240mm*150mm
- Tags
- China gift packaging
- Production Technology
- Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
- Research
- I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture. - Inspiration
- The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune. - Project Duration
- The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
- Operation Flow
- We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams. - Team Members
- Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd - Image Credits
- One Design brand communication Co., Ltd
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