Ying Hua Qing Su ການຫຸ້ມຫໍ່ by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Ying Hua Qing Su ການຫຸ້ມຫໍ່
by Jin Zhang
Client: Ying Hua Qing Su
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #126385The Design
About Ying Hua Qing Su ການຫຸ້ມຫໍ່
ດ້ານໜ້າຂອງກ່ອງຂອງຂວັນແມ່ນປົກຄຸມໄປດ້ວຍດອກກຸຫຼາບ, ກົງກັບບັນດາຕຶກອາຄານໃນເມືອງ Wuhan, ສະແດງໃຫ້ເຫັນເຖິງຄວາມສຳຄັນຂອງລະດູໃບໄມ້ປົ່ງ ແລະ ລັກສະນະທ້ອງຖິ່ນ. ກືນກັບຈົດຫມາຍຮັກເຮັດໃຫ້ຮູບພາບຂອງຄວາມຮູ້ສຶກ romantic, ລັກສະນະໃນຊຸມປີ 1990 ໄດ້ເພີ່ມຄວາມຮູ້ສຶກຂອງ retro, ຊີ້ໃຫ້ເຫັນຄຸນລັກສະນະຂອງເຄື່ອງຫັດຖະກໍາເກົ່າສະຕະວັດຂອງຍີ່ຫໍ້. ການອອກແບບກ່ອງພາຍໃນສາມາດພັບໄດ້ຢ່າງສະຫຼາດເປັນຮູບຮ່າງຂອງດອກໄມ້ cherry, ເຊິ່ງກົງກັບກ່ອງລຸ່ມສີຟ້າຂອງທະເລສາບ, ປະກອບເປັນຄວາມຮູ້ສຶກທີ່ສວຍງາມຂອງ Cherry Blossom ທີ່ຕົກຢູ່ໃນທະເລສາບ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Ying Hua Qing Su ການຫຸ້ມຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Ying Hua Qing Su ການຫຸ້ມຫໍ່ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Ying Hua Qing Su ການຫຸ້ມຫໍ່ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
- Dimensions & Packaging
- 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
- Tags
- Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
- Production Technology
- Coated paper with gray board, hot Blue Gold
- Design Challenge
- The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
- Research
- In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
- Inspiration
- When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
- Project Duration
- The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
- Operation Flow
- The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
- Team Members
- Designer:Jin Zhang
Illustrator:Ru Jun
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