Xiaoxiancao ຖົງຊາ by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Xiaoxiancao ຖົງຊາ
by Jin Zhang
Client: Xiao xian cao
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #126463The Design
About Xiaoxiancao ຖົງຊາ
ຜ່ານການສຶກສາແຫຼ່ງກຳເນີດຂອງຖົງຊາ, ຜູ້ອອກແບບໄດ້ກຳນົດເລື່ອງລາວໃນສະໄໝລາຊະວົງ ຖາງ, ແລະ ໄດ້ຖືເອົາການດື່ມຊາດ້ວຍແຂນເສື້ອປິດປາກເປັນການສະແດງສາຍຕາຫຼັກ ເພື່ອໃຫ້ຄົນຮູ້ຈັກ ແລະ ນິຍົມຊາຢ່າງໜ້າສົນໃຈກວ່າ. ຢູ່ດ້ານຫຼັງ, ເຂົ້າໃຈງ່າຍ "ຊາ" ຖືກນໍາໃຊ້ເພື່ອບົ່ງບອກປະເພດແລະເສີມຂະຫຍາຍຄວາມຮູ້ສຶກຂອງຄຸນນະພາບ. ຖົງຊາຂະຫນາດນ້ອຍໃຊ້ຖົງແຜ່ນອາລູມິນຽມທີ່ມີຊຸດຂະຫນາດນ້ອຍເອກະລາດ, ເຊິ່ງສະດວກສໍາລັບຜູ້ບໍລິໂພກທີ່ຈະເອົາໄປແລະດື່ມ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Xiaoxiancao ຖົງຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Xiaoxiancao ຖົງຊາ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Xiaoxiancao ຖົງຊາ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
- Dimensions & Packaging
- Box size285mm*100mm*35mmPackage content3g*10
- Tags
- Tea bag, Tang Dynasty, tea, China, packaging, illustration
- Production Technology
- The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
- Design Challenge
- Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
- Research
- Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
- Inspiration
- In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
- Project Duration
- It will be designed in August 2020 and put on the market in September 2020
- Operation Flow
- The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
- Team Members
- Designer:Jin Zhang
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