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Tralock ບັນຈຸພັນຮ້ານແມ່ກະແຈ by Bakhtiyar Baimurzayev

Tralock ບັນຈຸພັນຮ້ານແມ່ກະແຈ by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.


ທອງສຳລິດບັນຈຸພັນ· 2022

Tralock ບັນຈຸພັນຮ້ານແມ່ກະແຈ

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category

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The Design

About Tralock ບັນຈຸພັນຮ້ານແມ່ກະແຈ

Tralock ແມ່ນຫີບຫໍ່ທີ່ອອກແບບສຳລັບແມ່ກະແຈກະເປົາເດີນທາງ. ກ່ອງມີຮູບຊົງຄ້າຍກັບກະເປົາເດີນທາງໃບນ້ອຍ ເຊິ່ງເຊື່ອມໂຍງບັນຈຸພັນເຂົ້າກັບຈຸດປະສົງຂອງຜະລິດຕະພັນໂດຍກົງ. ຊື່ນີ້ປະສົມມາຈາກຄຳວ່າ travelling (ການເດີນທາງ) ແລະ lock (ແມ່ກະແຈ) ໂດຍໂຕອັກສອນ o ໃນໂລໂກ້ຖືກອອກແບບໃຫ້ເປັນຮູບຮູກະແຈ. ໂຄງສ້າງມີສອງຊັ້ນ: ແກນພລາສຕິກໃສ (blister) ຍຶດແມ່ກະແຈ ແລະ ລູກກະແຈໃຫ້ຢູ່ກັບທີ່ ສ່ວນຊັ້ນເຈ້ຍແຂງເປັນຕົວຮອງຮັບການພິມແບບ. ການຕັດເປັນຊ່ອງໃຫ້ຜູ້ຊື້ສາມາດເບິ່ງເຫັນຜະລິດຕະພັນທີ່ຢູ່ພາຍໃນໄດ້. ສີສັນສົດໃສສະທ້ອນເຖິງທີມການເດີນທາງ ແລະ ຊ່ວຍໃຫ້ບັນຈຸພັນໂດດເດັ່ນຂຶ້ນ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Tralock ບັນຈຸພັນຮ້ານແມ່ກະແຈ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Tralock ບັນຈຸພັນຮ້ານແມ່ກະແຈ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Tralock ບັນຈຸພັນຮ້ານແມ່ກະແຈ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging
Width 100 mm x Depth 25 mm x Height 143 mm
Tags
packaging design, box, professional, travelling, lock
Production Technology
The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge
The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research
The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration
The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration
Duration: September-December, 2020
Location: Kazakhstan
Operation Flow
The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents
Copyrights belong to Bakhtiyar Baimurzayev
Team Members
Bakhtiyar Baimurzayev
Image Credits
All images Credits to Bakhtiyar Baimurzayev

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