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Qinjianguo ການບັນຈຸຫີບຫໍ່ຜົງມັນຝຣັ່ງ by Dongcheng

Qinjianguo ການບັນຈຸຫີບຫໍ່ຜົງມັນຝຣັ່ງ by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.


ທອງສຳລິດບັນຈຸພັນ· 2022

Qinjianguo ການບັນຈຸຫີບຫໍ່ຜົງມັນຝຣັ່ງ

by Dongcheng

Client: Qinjianguo

A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category

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Verified Award Winner

Verify Award Status for #128478

Colors

The Design

About Qinjianguo ການບັນຈຸຫີບຫໍ່ຜົງມັນຝຣັ່ງ

ຊິນຈຽນກົວ ແມ່ນການອອກແບບບັນຈຸຫີບຫໍ່ສຳລັບຜົງມັນຝຣັ່ງແທ່ງເຫຼັກ. ຜະລິດຕະພັນນີ້ປະຕິບັດຕາມວົງຈອນການປູກຝັງໄລຍະສິບປີ, ເຊິ່ງທີ່ດິນຈະຖືກປ່ອຍໃຫ້ພັກຜ່ອນ ແລະ ປູກມັນຝຣັ່ງພຽງແຕ່ລະດູດຽວທຸກໆສິບປີ. ມັນຝຣັ່ງທີ່ປູກໃນດິນດັ່ງກ່າວດູດຊຶມສານອາຫານອັນອຸດົມສົມບູນ, ແລະ ເນື້ອໃນຖືກນຳມາເຮັດເປັນຜົງໂດຍກົງ. ກ່ອງມີຂະໜາດ 120 x 120 x 150 ມິນລິແມັດ. ພາບກາຟິກປະກອບເປັນສັນຍາລັກທາງສາຍຕາຂອງເລກສິບ, ສ້າງຂຶ້ນຈາກນົກນາງແອ່ນໃນລະດູໃບໄມ້ປົ່ງ, ຈັກກະຈັ່ນໃນລະດູຮ້ອນ, ວຽກງານກະສິກຳໃນລະດູໃບໄມ້ຫຼົ່ນ, ຕົ້ນສົນຊີດາໃນລະດູໜາວ ແລະ ຊາວກະສິກອນທີ່ໄຖນາ. ພາບເຫຼົ່ານີ້ສະແດງໃຫ້ເຫັນເຖິງລະດູການຕ່າງໆຕະຫຼອດທົດສະວັດ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Qinjianguo ການບັນຈຸຫີບຫໍ່ຜົງມັນຝຣັ່ງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Qinjianguo ການບັນຈຸຫີບຫໍ່ຜົງມັນຝຣັ່ງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Qinjianguo ການບັນຈຸຫີບຫໍ່ຜົງມັນຝຣັ່ງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging
120mm x 120mm x 150mm
Tags
Creative Yam powder packaging design
Design Challenge
How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research
We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration
On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration
The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members
Designer : BIN LIU
Designer :JONNY WANG
Illustrator:JIE WU
Image Credits
Designer : BIN LIU
Designer :JONNY WANG
Illustrator:JIE WU

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