Guangliang 59Plus Flying CoBranded ບັນຈຸພັນສິນຄ້າເຫຼົ້າ by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Guangliang 59Plus Flying CoBranded ບັນຈຸພັນສິນຄ້າເຫຼົ້າ
by Wei Xu, Yonghui Dong and Rui Wang
Client: Sichuan Guangliang Wine Industry Co., Ltd.
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #130643The Design
About Guangliang 59Plus Flying CoBranded ບັນຈຸພັນສິນຄ້າເຫຼົ້າ
Guangliang 59Plus Flying ແມ່ນຊຸດບັນຈຸພັນເຫຼົ້າລຸ້ນພິເສດທີ່ສ້າງຂຶ້ນຮ່ວມກັບພິພິທະພັນຕູນຫວງ (Dunhuang Museum). ການອອກແບບໄດ້ຜະສົມຜະສານອົງປະກອບຂອງຮູບແຕ້ມຝາຜະນັງຕູນຫວງເຂົ້າກັບພາບຂອງອຸດສາຫະກຳການບິນອະວະກາດຂອງຈີນ ເພື່ອສະທ້ອນເຖິງການສຳຫຼວດຈັກກະວານ. ພາບປະກອບໜຶ່ງສະແດງໃຫ້ເຫັນນາງຟ້າອັບສະລາທີ່ກຳລັງບິນ ແລະນັກບິນອະວະກາດທີ່ນິ້ວມືກຳລັງແຕະກັນ, ເຊື່ອມໂຍງລະຫວ່າງປະເພນີ ແລະວິທະຍາສາດສະໄໝໃໝ່ເຂົ້າກັນ. ຕົວແກ້ວມີສີຂາວແລະໃສບາງ. ການພົ່ນສີແບບໝອກເຮັດໃຫ້ມີພື້ນຜິວທີ່ຄ້າຍຄືກັບຫີນມໍລະກົດ (jade). ຂະບວນການເຜົາຕົກແຕ່ງແບບຮອບດ້ານທີ່ມີຄວາມແມ່ນຍຳສູງໄດ້ສະແດງພາບປະກອບອ້ອມຮອບຕົວແກ້ວທັງໝົດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Guangliang 59Plus Flying CoBranded ບັນຈຸພັນສິນຄ້າເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Guangliang 59Plus Flying CoBranded ບັນຈຸພັນສິນຄ້າເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Guangliang 59Plus Flying CoBranded ບັນຈຸພັນສິນຄ້າເຫຼົ້າ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
- Dimensions & Packaging
- Package size 83mm322mm, bottle height 287mm, diameter 75mm.
- Production Technology
- It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
- Design Challenge
- The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
- Research
- Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
- Inspiration
- The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
- Project Duration
- This product was started in July 2021, Chengdu, China, and was finished in October 2021.
- Team Members
- Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang
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