Shuanghui Rebrand ການບັນຈຸໄສ້ກອກ by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Shuanghui Rebrand ການບັນຈຸໄສ້ກອກ
by Tiger Pan
Client: Shuanghui Group
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #130897The Design
About Shuanghui Rebrand ການບັນຈຸໄສ້ກອກ
ການອອກແບບແບຼນດ໌ໃໝ່ຂອງ Shuanghui ເປັນການອອກແບບບັນຈຸພັນສຳລັບຜະລິດຕະພັນແຮມປຸງສຸກທີ່ຈຳໜ່າຍໃນປະເທດຈີນ. ການອອກແບບໃໝ່ນີ້ຍັງຄົງໄວ້ຊຶ່ງອົງປະກອບຂອງແບຼນດ໌ເດີມ ພ້ອມທັງແທນທີ່ພາບພິກເຊວດ້ວຍກຣາຟິກເລຂາຄະນິດ ເພື່ອໃຫ້ສາມາດຈື່ຈຳຫີບຫໍ່ໄດ້ຈາກໄລຍະໄກ. ມຸມມອງຂອງຜະລິດຕະພັນຈາກຫຼາຍມຸມ ແລະ ຫຼາຍການປະສົມປະສານ ຖືກຫຍໍ້ໃຫ້ເປັນຮູບຊົງມົນກົມ. ກຸ່ມສີສົດ 3 ກຸ່ມຊ່ວຍແຍກລົດຊາດທີ່ແຕກຕ່າງກັນອອກຈາກກັນ. ໂຄງຮ່າງຂໍ້ມູນທີ່ຊັດເຈນ ແລະ ລະບົບຊຸດຜະລິດຕະພັນທີ່ເປັນເອກະພາບ ຊ່ວຍໃຫ້ຜູ້ຊື້ສາມາດຄົ້ນຫາສິນຄ້າທີ່ຕ້ອງການໄດ້ຢ່າງວ່ອງໄວ. ຕົວອັກສອນແບຼນດ໌ໃໝ່ດຳເນີນຕາມສ່ວນໂຄ້ງທີ່ອ່ອນຊ້ອຍ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Shuanghui Rebrand ການບັນຈຸໄສ້ກອກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Shuanghui Rebrand ການບັນຈຸໄສ້ກອກ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Shuanghui Rebrand ການບັນຈຸໄສ້ກອກ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- Dimensions & Packaging
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - Tags
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- Production Technology
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- Design Challenge
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - Research
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- Inspiration
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
