Tsingtao Beer ບັນຈຸພັນກ່ອງຂອງຂວັນເບຍ by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Tsingtao Beer ບັນຈຸພັນກ່ອງຂອງຂວັນເບຍ
by Tsingtao Brewery Culture Media Co., Ltd.
Client: Tsingtao Brewery Culture Media Co.,Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #132955The Design
About Tsingtao Beer ບັນຈຸພັນກ່ອງຂອງຂວັນເບຍ
ເບຍ Tsingtao ແມ່ນບັນຈຸພັນກ່ອງຂອງຂວັນທີ່ຖືກສ້າງຂຶ້ນສຳລັບການສະຫຼອງຄົບຮອບ 120 ປີຂອງແບຣນ. ການອອກແບບບັນຈຸເບຍ Pilsner ແບບວິນເທດສາມແກ້ວ ແລະ ອີງໃສ່ສະຖາປັດຕະຍະກຳທີ່ໂດດເດັ່ນຂອງເມືອງ Qingdao. ຮູບແຕ້ມປະສົມປະສານສະຖານທີ່ສຳຄັນຂອງທ້ອງຖິ່ນເຂົ້າກັບວັດທະນະທຳຂອງແບຣນ, ສະແດງໃຫ້ເຫັນເຖິງການເຊື່ອມໂຍງລະຫວ່າງແບຣນ ແລະ ວັດທະນະທຳຂອງພາກພື້ນ. ກ່ອງດ້ານນອກເປີດອອກໄປທັງສອງດ້ານ, ເປັນການເຄື່ອນໄຫວທີ່ໄດ້ຮັບແຮງບັນດານໃຈມາຈາກການປົ່ງບານຂອງດອກຮ໋ອບ, ຊຶ່ງເປັນໜຶ່ງໃນສ່ວນປະກອບຂອງເບຍ. ເບຍຈະຖືກເປີດເຜີຍອອກມາເມື່ອກ່ອງຂອງຂວັນຖືກເປີດ. ໃຊ້ເຈ້ຍພິເສດ, ແລະ ການຜະລິດລວມມີການພິມ UV, ການປໍ້າຮ້ອນ ແລະ ການອັດນູນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Tsingtao Beer ບັນຈຸພັນກ່ອງຂອງຂວັນເບຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Tsingtao Beer ບັນຈຸພັນກ່ອງຂອງຂວັນເບຍ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Tsingtao Beer ບັນຈຸພັນກ່ອງຂອງຂວັນເບຍ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Team Members
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
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