Idun Red Heart ນ້ໍາຫມາກໂປມ by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Idun Red Heart ນ້ໍາຫມາກໂປມ
by Evan Chen
Client: Lascaux Design Institute Inc.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #133212The Design
About Idun Red Heart ນ້ໍາຫມາກໂປມ
ເທບທິດາຂອງໄວຫນຸ່ມຜູ້ທີ່ປົກຄອງຫມາກໂປມທອງ: Idun. ຮູບພາບຕົ້ນຕໍແມ່ນໄດ້ສະແດງຄວາມເຄົາລົບຕໍ່ນັກສິລະປິນ John Bauer, ສະກັດ Idun ແລະອອກແບບໃຫມ່ເພື່ອປະກອບສະພາບແວດລ້ອມທີ່ປູກຫມາກໂປມທີ່ສວຍງາມ. ໝາກແອັບເປີ້ນຢູ່ໃນມືຂອງເທບທິດາຖືກຮູໃສ່ປ້າຍຂວດເພື່ອເປີດເຜີຍນ້ຳໝາກແອັບເປີ້ນສີແດງຢູ່ລຸ່ມປ້າຍສະແດງເຖິງຄຸນສົມບັດທາງທຳມະຊາດຂອງໝາກແອັບເປີ້ນ. ໝາກໂປມ 3 ໜ່ວຍ ໄດ້ຖືກນຳມາປຸງແຕ່ງດ້ວຍເຄື່ອງປັ້ນດິນເຜົາ ເພື່ອຖ່າຍທອດໝາກແອັບເປີ້ນທອງສາມໜ່ວຍທີ່ໄດ້ຮັບຈາກເທບທິດາແຫ່ງໄວໜຸ່ມ ເພື່ອບີບເປັນນ້ຳ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Idun Red Heart ນ້ໍາຫມາກໂປມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Idun Red Heart ນ້ໍາຫມາກໂປມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Idun Red Heart ນ້ໍາຫມາກໂປມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
- Dimensions & Packaging
- The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.
Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice. - Design Challenge
- Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
- Research
- The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
- Inspiration
- It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
- Project Duration
- This project was completed in Suzhou in November 2021.
- Operation Flow
- Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
- Team Members
- EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang
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