Qiong Niang Baijiu ການຫຸ້ມຫໍ່ by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Qiong Niang Baijiu ການຫຸ້ມຫໍ່
by Evan Chen, Lei Zhang and Tian Dong
Client: Lascaux Design Institute Inc.
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #133243The Design
About Qiong Niang Baijiu ການຫຸ້ມຫໍ່
ພວກເຂົາເຈົ້າໄດ້ລວມເອົາຫໍ Bell ແລະ Drum, ເຊິ່ງເປັນຕົວແທນທີ່ດີທີ່ສຸດຂອງ Qionglai, ແລະແຜນທີ່ຂອງ Qionglai ເຂົ້າໄປໃນຮູບພາບຕົ້ນຕໍຂອງການຫຸ້ມຫໍ່ໂດຍການແຕ້ມພວກມັນເປັນຮູບພາບທີ່ບໍ່ມີຕົວຕົນ. ພູເຂົາໃຫຍ່ຂອງ Qionglai ໄດ້ບໍາລຸງລ້ຽງປະຊາຊົນແລະວັດທະນະທໍາຂອງ Qionglai ແລະເປັນຍານພາຫະນະທີ່ສໍາຄັນສໍາລັບ Qionglai. ໃນການອອກແບບປ້າຍຂວດຂອງພວກມັນ, ຮູບພາບທີ່ບໍ່ມີຕົວຕົນແມ່ນຖືກທັບຊ້ອນຢູ່ເທິງເຈ້ຍພິເສດບາງໆ, ດ້ວຍການກັ່ນຕອງແສງສະຫວ່າງຜ່ານຂວດແລະອຸດສາຫະກໍາເຫຼົ້າແວງເພື່ອສ້າງຮູບພາບຂອງພູເຂົາ Tiantai ທ້ອງຖິ່ນຂອງ Qionglai, ເຊິ່ງເມື່ອໃສ່ຊ້ອນກັນຈະເພີ່ມນ້ໍາຫນັກທາງດ້ານວັດທະນະທໍາຂອງມັນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Qiong Niang Baijiu ການຫຸ້ມຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Qiong Niang Baijiu ການຫຸ້ມຫໍ່ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Qiong Niang Baijiu ການຫຸ້ມຫໍ່ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm。
- Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
- Production Technology
- The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
- Design Challenge
- Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
- Research
- The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
- Inspiration
- The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
- Project Duration
- This project is being completed in Suzhou and is due to be completed in October 2021.
- Operation Flow
- When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
- Team Members
- LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang
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