Shengming Shijia ຫນ້າທີ່ຫລັກ: ກ່ອງຂອງຂວັນຊາ by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Shengming Shijia ຫນ້າທີ່ຫລັກ: ກ່ອງຂອງຂວັນຊາ
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #133573The Design
About Shengming Shijia ຫນ້າທີ່ຫລັກ: ກ່ອງຂອງຂວັນຊາ
Shengming Shijia ແມ່ນກ່ອງຂອງຂວັນຊາທີ່ນຳສະເໜີທັດສະນີຍະພາບທ້ອງຖິ່ນທີ່ເຊື່ອມໂຍງກັບວັດທະນະທຳຊາ. ກ່ອງນອກສະແດງພາບທັດສະນີຍະພາບທີ່ຮູ້ຈັກກັນໃນຊື່ວ່າ ສາມສະນ້ຳສະທ້ອນເງົາເດືອນ, ຜະລິດຈາກເຈ້ຍໂດຍໃຊ້ເຕັກນິກການພິມແລະການປັ໊ມ. ສີຫລັກແມ່ນສີຄາມໝຶກ ເຊິ່ງເຮັດໃຫ້ນຶກເຖິງຄ່ຳຄືນ. ສອງເຄິ່ງທີ່ຖືກເຈາະໂປ່ງໃສ່ກ່ອງນອກເຊື່ອມຕໍ່ກັນເປັນຮູບພະຈັນເຕັມດວງກ່ອນທີ່ຈະເປີດຫໍ່ຫຸ້ມ. ກ່ອງນອກຖືກດຶງອອກຈາກສອງດ້ານ, ເປີດເຜີຍໃຫ້ເຫັນລວດລາຍພະຈັນກົມທີ່ຈັດວາງຢ່າງເປັນລະບຽບໃສ່ກ່ອງໃນ. ການອອກແບບເຊື່ອມໂຍງທັດສະນີຍະພາບທ້ອງຖິ່ນທີ່ມີຊື່ສຽງເຂົ້າກັບອາລົມທີ່ສະຫງົບຂອງການຊີມຊາ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Shengming Shijia ຫນ້າທີ່ຫລັກ: ກ່ອງຂອງຂວັນຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Shengming Shijia ຫນ້າທີ່ຫລັກ: ກ່ອງຂອງຂວັນຊາ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Shengming Shijia ຫນ້າທີ່ຫລັກ: ກ່ອງຂອງຂວັນຊາ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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