Wuliang Image ການຫຸ້ມຫໍ່ເຫຼົ້າ by Luo Heng is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Wuliang Image ການຫຸ້ມຫໍ່ເຫຼົ້າ
by Luo Heng
Client: Laboratory and Hopeful
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Wuliang Image ການຫຸ້ມຫໍ່ເຫຼົ້າ
Wuliang Image ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ເຫຼົ້າທີ່ສ້າງຂຶ້ນສຳລັບຍີ່ຫໍ້ເຫຼົ້າ Baijiu ຂອງຈີນ. ຮູບຊົງຂອງແກ້ວໄດ້ຮັບແຮງບັນດານໃຈຈາກແກ້ວ Moon ຂອງລາຊະວົງ Ming, ແລະ ຕົວແກ້ວຮູບກົມສະແດງເຖິງດວງເດືອນເຕັມດວງ ແລະ ແນວຄິດຂອງການກັບມາຮ່ວມກັນ. ເສັ້ນໂຄ້ງ ແລະ ລວດລາຍຄື້ນນ້ຳຫຸ້ມຮອບແກ້ວຄືກັບຜ້າໄໝ. ຕົວແກ້ວຖືກຂັດດ້ວຍທະລາຍຊາຍ ແລະ ມີໂລໂກ້ສີໂຣສໂກນູນຂຶ້ນ, ໃນຂະນະທີ່ຝາແກ້ວໃຊ້ຂະບວນການຊຸບໂລຫະດ້ານ. ກ່ອງເຮັດຈາກອາຄຣີລິກສີທອງດ້ານ ພ້ອມກັບໂລຫະນູນ ແລະ ການປັ໊ມຮ້ອນ. ໂຄງສ້າງພື້ນຜິວແບບໂປ່ງແສງຮອງຮັບການຈັບຖືທີ່ໝັ້ນຄົງ ແລະ ສະບາຍ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Wuliang Image ການຫຸ້ມຫໍ່ເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Wuliang Image ການຫຸ້ມຫໍ່ເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Wuliang Image ການຫຸ້ມຫໍ່ເຫຼົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
- Dimensions & Packaging
- The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
- Tags
- Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
- Production Technology
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
- Design Challenge
- This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
- Research
- Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era. - Inspiration
- The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
- Project Duration
- The project started in September 2021 in Torino and finished.
- Operation Flow
- For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
- Team Members
- Luo Heng
- Image Credits
- Luo Heng
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