Small Satine ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນນົມສຳລັບເດັກນ້ອຍ by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Small Satine ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນນົມສຳລັບເດັກນ້ອຍ
Client: Yili Group
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #134149The Design
About Small Satine ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນນົມສຳລັບເດັກນ້ອຍ
ຂໍ້ຄວາມປື້ມ: Small Satine ແມ່ນບັນຈຸພັນສຳລັບຜະລິດຕະພັນນົມອົງຄະລີກທີ່ຜະລິດຂຶ້ນສຳລັບເດັກນ້ອຍ. ການອອກແບບໄດ້ຂະຫຍາຍແບຣນນົມ Satine ໂດຍຮັກສາໂລໂກ້ ແລະ ສີຂາວ-ຂຽວຂອງມັນໄວ້. ຕົວລະຄອນທີ່ມີຊື່ວ່າ Small Satine ປາກົດຢູ່ໜ້າຊອງ, ນອນພັກຢູ່ເທິງຫຍ້າຂ້າງລູກງົວ. ໜ້າຫຼັງຂອງຊອງສະແດງທັດສະນະກວ້າງຂອງຟາມນົມ, ແຕ້ມດ້ວຍຮູບແບບທີ່ເບົາ ແລະ ງ່າຍດາຍ. ຊື່ຜະລິດຕະພັນຖືກກຳນົດດ້ວຍຕົວອັກສອນທີ່ເໝາະສົມກັບເດັກນ້ອຍ, ແລະ ຂໍ້ມູນໂພຊະນາການຖືກນຳສະເໜີຢ່າງຈະແຈ້ງສຳລັບພໍ່ແມ່. ຊັ້ນໃນຂອງບັນຈຸພັນເປັນກ່ອງເຈ້ຍ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Small Satine ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນນົມສຳລັບເດັກນ້ອຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Small Satine ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນນົມສຳລັບເດັກນ້ອຍ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Small Satine ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນນົມສຳລັບເດັກນ້ອຍ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
- Dimensions & Packaging
- Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm - Tags
- Packaging, milk, kid, China, organic
- Production Technology
- Inner pack: Tetra Pack
Box: paper - Design Challenge
- Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
- Research
- Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
- Inspiration
- IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
- Project Duration
- The project started in Feb, 2021 and the product is launched in June, 2021.
- Operation Flow
- Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
- Patents
- All photos credits to blackandgold Shanghai, 2022.
- Team Members
- Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
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