Better for All ກ່ອງຂອງຂວັນ by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Better for All ກ່ອງຂອງຂວັນ
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #134175The Design
About Better for All ກ່ອງຂອງຂວັນ
ດີກວ່າສຳລັບທຸກຄົນ ເປັນກ່ອງຂອງຂວັນທີ່ອອກແບບສຳລັບບຸນຕຣຸດຈີນ. ຫຸ້ມຫໍ່ພາຍນອກເປັນສີແດງເປັນຫຼັກເພື່ອສະທ້ອນອາລົມແຫ່ງຄວາມສຸກຂອງບຸນນີ້. ກ່ອງເປີດອອກໃນລັກສະນະທີ່ຄືກັບປະຕູຄູ່ແບບດັ້ງເດີມຂອງຈີນ. ເມື່ອກາງອອກ, ຮູບພາບອັນເປັນມົງຄົນທີ່ປະສົມປະສານລະຫວ່າງສິງໂຕເຕັ້ນ, ນາງຟ້າບິນ ແລະ ໂຄມໄຟຈະປະກົດອອກມາ. ສະຕິກເกอร์ແມ່ເຫຼັກທີ່ອອກແບບເປັນຮູບສິງໂຕເຕັ້ນໃຊ້ຕົກແຕ່ງແລະຍຶດກ່ອງໄວ້, ຊຶ່ງຕໍ່ມາສາມາດນຳໄປໃຊ້ເປັນສະຕິກເกอร์ຕິດຕູ້ເຢັນໄດ້. ພາຍໃນມີຊອງແດງ, ຄຳກອນຄູ່ ແລະ ປະຕິທິນ, ທັງໝົດນີ້ໃຊ້ອົງປະກອບຮູບພາບຮ່ວມກັນ. ໃຊ້ເຈ້ຍ ແລະ ນ້ຳໝຶກທີ່ເປັນມິດຕໍ່ສິ່ງແວດລ້ອມ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Better for All ກ່ອງຂອງຂວັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Better for All ກ່ອງຂອງຂວັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Better for All ກ່ອງຂອງຂວັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
- Dimensions & Packaging
- 280 x 295 x 108mm
- Production Technology
- It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
- Design Challenge
- According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
- Inspiration
- It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
- Project Duration
- Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
- Operation Flow
- The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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