Freeze Dried ບັນຈຸພັນກາເຟ by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2022
Freeze Dried ບັນຈຸພັນກາເຟ
by Shanghai Yuanshang Culture Communication Co., Ltd.
Client: Huzhou Jinnuokang Health Technology Co., Ltd.
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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Verified Award Winner
Verify Award Status for #134719The Design
About Freeze Dried ບັນຈຸພັນກາເຟ
Freeze Dried ແມ່ນການອອກແບບບັນຈຸພັນກາເຟທີ່ສ້າງຂຶ້ນສຳລັບຕະຫຼາດຜູ້ບໍລິໂພກໄວໜຸ່ມ. ບັນຈຸພັນນີ້ປະສົມປະສານຮູບລັກສະນະທັນສະໄໝກັບອົງປະກອບຂອງວັດທະນະທຳຈີນດັ້ງເດີມ. ແນວຄວາມຄິດທາງສາຍຕາແມ່ນອີງໃສ່ຫ້າທາດຄື ຄຳ, ໄມ້, ນ້ຳ, ໄຟ ແລະ ດິນ, ພ້ອມທັງນຳໃຊ້ສີແບບຈີນດັ້ງເດີມ. ກະປ໋ອງໃຫຍ່ບັນຈຸກະປ໋ອງນ້ອຍຫຼາຍອັນໄວ້ພາຍໃນ, ດັ່ງນັ້ນຊຸດນີ້ຈຶ່ງງ່າຍຕໍ່ການເກັບຮັກສາ ແລະ ພົກພາ. ກະປ໋ອງນ້ອຍແຕ່ລະອັນສາມາດປິດຄືນໄດ້, ເຊິ່ງຊ່ວຍຄວບຄຸມປະລິມານກາເຟທີ່ໃຊ້. ປ້າຍດ້ານນອກພິມໃສ່ເຈ້ຍເຄືອບ, ແລະ ກະປ໋ອງນ້ອຍແມ່ນເຮັດຈາກໂພລີໂພຣພິລີນ (polypropylene).
The Recognition
About the A' Design Award ລະດັບຄຳ
Freeze Dried ບັນຈຸພັນກາເຟ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Freeze Dried ບັນຈຸພັນກາເຟ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Freeze Dried ບັນຈຸພັນກາເຟ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- Dimensions & Packaging
- Diameter 95mm
Height 130mm - Tags
- Ingenious, Quality, Fashion
- Production Technology
- [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP) - Design Challenge
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- Research
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- Inspiration
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- Project Duration
- The project started in Shanghai in November 2020 and ended in May 2021.
- Operation Flow
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
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