Sugar of Wagu ບັນຈຸພັນລູກກວາດ by Jie Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Sugar of Wagu ບັນຈຸພັນລູກກວາດ
by Jie Yang
Client: Decelent
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
- 11,570
- Verified Award Winner
- Verify Award Status for #136068
The Design
About Sugar of Wagu ບັນຈຸພັນລູກກວາດ
ນ້ຳຕານແຫ່ງວາກູ (Sugar of Wagu) ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຂອງຫວານພື້ນເມືອງແບບດັ້ງເດີມທີ່ເຮັດຈາກແກ່ນເມັດຮາມາຣັນ (grain amaranth) ຢູ່ແຂວງຫູເປ້ຍ ປະເທດຈີນ. ຂອງຫວານນີ້ເປັນອາຫານພື້ນເມືອງທີ່ມີຊື່ສຽງຂອງຊົນເຜົ່າທູເຈຍ (Tujia). ຝາກະດາດແຂງຖືກພິມແບບແປນແລ້ວພັບເປັນຮູບຊົງເສືອ, ໂດຍທີ່ຂອງຫວານຖືກບັນຈຸຢູ່ພາຍໃນທ້ອງທີ່ມີສີສັນສົດໃສ. ສີທັງໝົດແມ່ນໄດ້ຮັບແຮງບັນດານໃຈມາຈາກລວດລາຍຜ້າໄໝທໍພື້ນເມືອງຂອງຊົນເຜົ່າທູເຈຍ ແລະ ສະກັດຈາກພືດພັນທ້ອງຖິ່ນ. ສີທຳມະຊາດເຫຼົ່ານີ້ຈະຈືດຈາງລົງພາຍໃນປະມານໜຶ່ງປີ, ເຊິ່ງເຮັດໃຫ້ບັນຈຸພັນນີ້ກັບຄືນສູ່ທຳມະຊາດ. ການອອກແບບນີ້ມີຈຸດປະສົງເພື່ອເຮັດໃຫ້ຂອງພິເສດປະຈຳທ້ອງຖິ່ນທີ່ບໍ່ຄ່ອຍມີຄົນຮູ້ຈັກນີ້ກາຍເປັນທີ່ຄຸ້ນເຄີຍໃນວົງກວ້າງຫຼາຍຂຶ້ນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Sugar of Wagu ບັນຈຸພັນລູກກວາດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Sugar of Wagu ບັນຈຸພັນລູກກວາດ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Sugar of Wagu ບັນຈຸພັນລູກກວາດ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
- Dimensions & Packaging
- Length: about 15cm width: About 8cm height: About 20cm
- Tags
- Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
- Production Technology
- After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
- Design Challenge
- The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
- Research
- This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
- Inspiration
- The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
- Project Duration
- The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
- Operation Flow
- The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
- Team Members
- JieYang
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