Lowen ການຫຸ້ມຫໍ່ເບຍ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Lowen ການຫຸ້ມຫໍ່ເບຍ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #136751The Design
About Lowen ການຫຸ້ມຫໍ່ເບຍ
Lowen ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບຊຸດເບຍ. ການອອກແບບໄດ້ປະສົມປະສານລະຫວ່າງການແຕ້ມດ້ວຍປາກກາ, ສິລະປະ mezzotint ແລະ ພາບແຕ້ມຮອຍສັກແບບຖະໜົນ. ຮູບຊົງເລຂາຄະນິດ ແລະ ສີສັນສົດໃສ ບົ່ງບອກເຖິງລົດຊາດທີ່ແຕກຕ່າງກັນ, ລວມທັງ raspberry, cherry ແລະ Weissbier, ດັ່ງນັ້ນແຕ່ລະຊະນິດຈຶ່ງສາມາດຮັບຮູ້ໄດ້ຢ່າງໄວ ແລະ ໂດຍກົງ. ພາບແຕ້ມໄດ້ສ້າງຄວາມກົງກັນຂ້າມລະຫວ່າງພາບທີ່ໂຫດຮ້າຍ ແລະ ອ່ອນໂຍນ ເພື່ອສ້າງຜົນກະທົບທາງສາຍຕາທີ່ແຮງ ແລະ ລັກສະນະທາງສັງຄົມ. ກະປ໋ອງແມ່ນເຮັດຈາກອາລູມິນຽມ ແລະ ແກ້ວແມ່ນເຮັດຈາກແກ້ວ. ຂະບວນການພິມທີ່ລະອຽດຮັກສາໃຫ້ທຸກໆພາບມີຄວາມຊັດເຈນ ແລະ ຖືກຕ້ອງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Lowen ການຫຸ້ມຫໍ່ເບຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Lowen ການຫຸ້ມຫໍ່ເບຍ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Lowen ການຫຸ້ມຫໍ່ເບຍ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
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