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Type Specimen Alskar ຕົວພິມ by Paul Robb and Moira Bartoloni

Type Specimen Alskar ຕົວພິມ by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ເງິນກຣາຟິກ· 2022

Type Specimen Alskar ຕົວພິມ

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category

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The Design

About Type Specimen Alskar ຕົວພິມ

Alskar sans ເປັນຕົວພິມ sans serif ກວ້າງຮ່ວມສະໄໝທີ່ສະຫງ່າງາມ ມີຄວາມຄົມຊັດທາງດ້ານເລຂາຄະນິດສະໄຕລ໌ທີ່ແຂງແຮງ, ການແຕ້ມຮູບກ່ຽວກັບຄວາມງາມ ແລະ ເປັນຕົວແທນຂອງຄວາມງາມໃນຍຸກສະໄໝທີ່ປ່ຽນໄປ. ຕົວຢ່າງປະເພດໄດ້ຖືກພິມອອກເປັນຫນັງສືພິມ A2 (ພັບແລະສົ່ງເປັນ A4) ແລະນໍາສະເຫນີຕົວພິມດ້ວຍຄວາມຮູ້ສຶກແລະປະສົບການທີ່ທັນສະໄຫມ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Type Specimen Alskar ຕົວພິມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Type Specimen Alskar ຕົວພິມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Type Specimen Alskar ຕົວພິມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging
The project was designed in A2 spreads, folded to A4
Tags
Font design, Branding, Identity, Type design
Production Technology
The final specimen was printed on newspaper stock in CMYK
Design Challenge
The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research
We researched the Brutalist movement in both architectural and visual arts.
Inspiration
The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration
The type face was developed from September 2021 and release January 2022.
Operation Flow
The specimen was sent to existing and potential design customers.
Team Members
Paul Henry robb
Moira Bartoloni
Image Credits
Paul Henry Robb

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