Wildheart Organics ທຽນໄຂກິ່ນຫອມ by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Wildheart Organics ທຽນໄຂກິ່ນຫອມ
Client: Depot Creative
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Wildheart Organics ທຽນໄຂກິ່ນຫອມ
ຮູບແບບຊັ້ນນໍາສໍາລັບເສັ້ນທຽນໄຂຖົ່ວເຫຼືອງທີ່ມີກິ່ນຫອມທີ່ບໍ່ສົມບູນແບບ. ແນວຄວາມຄິດແມ່ນເພື່ອທໍາລາຍຜູ້ຄ້າປີກຊັ້ນສູງທີ່ມີຮູບລັກສະນະທີ່ຈະຢືນເຖິງຄຸນນະພາບຂອງຜະລິດຕະພັນ, ເພື່ອຕິດຕໍ່ສື່ສານຜ່ານທາງຜະລິດຕະພັນ. ການເລືອກວັດສະດຸແລະການສໍາເລັດຮູບແມ່ນສໍາຄັນຕໍ່ຜູ້ບໍລິໂພກ' ຄວາມຮັບຮູ້, ຈາກທັງສອງຄວາມປະທັບໃຈເບື້ອງຕົ້ນໄປສູ່ການປະເມີນທີສອງພິຈາລະນາ. ສີທີ່ໃຊ້ແມ່ນມາຈາກພືດແລະພືດສະຫມຸນໄພທີ່ເຮັດໃຫ້ແຕ່ລະກິ່ນຫອມ. ພາບປະກອບມີຄຸນນະພາບອັນແທ້ຈິງ, ຫມາຍເຖິງກິ່ນຫອມທີ່ກະຈາຍໄປໃນອາກາດຄືກັບທຽນໄຂ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Wildheart Organics ທຽນໄຂກິ່ນຫອມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Wildheart Organics ທຽນໄຂກິ່ນຫອມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Wildheart Organics ທຽນໄຂກິ່ນຫອມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening. - Team Members
- Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching
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