Puzzle ບັນຈຸພັນອາຫານ: ບັນຈຸພັນຂວດນ້ຳດື່ມ

Press Kit

Unique Properties

Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.

Dimensions & Packaging

Width 60mm x Length 60mm x Height 180mm

Tags

Bottled water, Paradoxical space, Illusion, Maze graphics, School

Production Technology

The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.

Design Challenge

The visual representation of abstract ideas is a richly adjusted part of the entire design process.

Research

This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.

Inspiration

Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.

Project Duration

The project started in September 2021 in Kunming and finished in March 2022 in Kunming

Operation Flow

The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."

Image Credits

Image #1: Illustrator Liu Kaiyi, Bottle, 2021.