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Animal Deadee ຮູບປະກອບສະແຕມ by Southwest Forestry University

Animal Deadee ຮູບປະກອບສະແຕມ by Southwest Forestry University is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ເງິນກຣາຟິກ· 2022

Animal Deadee ຮູບປະກອບສະແຕມ

by Southwest Forestry University

Client: Southwest Forestry University

A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category

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The Design

About Animal Deadee ຮູບປະກອບສະແຕມ

ປະເທດຈີນມີສະແຕມຫົວຂໍ້ສັດຫຼາຍແບບ, ແຕ່ນີ້ແມ່ນຄັ້ງທຳອິດທີ່ສະແຕມໄດ້ຖືກອຸທິດໃຫ້ແກ່ສັດຫາຍາກທີ່ເປັນພື້ນເມືອງຂອງແຂວງຢຸນນານໂດຍສະເພາະ. ກອງປະຊຸມສຸດຍອດການອະນຸລັກຊີວະນາໆພັນສາກົນປີ 2021 ໄດ້ຈັດຂຶ້ນຢູ່ແຂວງຢຸນນານ, ປະເທດຈີນ. ການອອກແບບນີ້ມີຈຸດປະສົງໃຊ້ຊຸດສະແຕມດັ່ງກ່າວເພື່ອເຜີຍແຜ່ແນວຄວາມຄິດດ້ານການປົກປ້ອງສິ່ງແວດລ້ອມຂອງລັດຖະບານຈີນ, ພ້ອມທັງເອີ້ນຮ້ອງໃຫ້ໂລກຮ່ວມກັນເອົາໃຈໃສ່ດູແລບ້ານໂລກຂອງພວກເຮົາ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Animal Deadee ຮູບປະກອບສະແຕມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Animal Deadee ຮູບປະກອບສະແຕມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Animal Deadee ຮູບປະກອບສະແຕມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
There are many animal themed stamps in China, but this is the first time that stamps have been dedicated to rare animals endemic to Yunnan. The 2021 International Biodiversity Conservation Summit was held in Yunnan, China. This design intends to use this set of stamps to spread the Chinese government's concept of environmental protection, calling on the world to care for the earth's home on which we live.
Dimensions & Packaging
Stamp dimensions: Length 40mmx Width 30mm
Tags
Stamps, Illustration, Endangered Animals, Environmental Protection, Yunnan
Production Technology
Drawn stamp manuscripts are electronically color separated, electronically impositioned and plated to complete the plate making. Finally, it is done by offset printing.
Design Challenge
How to refine concrete animals into two dimensional abstract paintings with national characteristics is the most challenging part of the whole creation.
Research
In order to commemorate the 15th Conference of the Parties to the United Nations Convention on Biological Diversity in Yunnan, China, the team designed a lot of souvenirs, but the sustainability of the publicity was not ideal, and finally found that the stamps have a certain collection value, and the spread is relatively widespread, so the stamps were finally selected as a souvenir of this meeting. Illustrations reflect the local ethnic identity and cultural diversity, which is in line with the theme of biodiversity.
Inspiration
Due to modern human activities, many rare species are on the verge of extinction. Global climate anomalies and natural disasters in recent years have been a strong warning signal to humanity. It is hoped that the stamp will evoke human love for endangered animals and nature in the process of use. The design is inspired by Chinese poetry.
Project Duration
The project started in March 2020 in Kunming and finished in January 2021 in Kunming.
Operation Flow
Most of the animals on the stamps are endemic to Yunnan province, and the sight of these animals is reminiscent of the 15th Conference of the Parties to the United Nations Convention on Biological Diversity in Yunnan, China.
Team Members
Sun Yi
Yao Xinnan
Yang Xiaoran
Image Credits
Image#1: Illustrator Sun Yi, 2020.

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