Jinlongquan ການຫຸ້ມຫໍ່ເບຍ by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Jinlongquan ການຫຸ້ມຫໍ່ເບຍ
by Jin Zhang
Client: InBev jinlongquan beer (Hubei) Co., Ltd
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
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The Design
About Jinlongquan ການຫຸ້ມຫໍ່ເບຍ
ເບຍ Jinlongquan ຫວັງວ່າຈະເປີດຕົວຜະລິດຕະພັນຂະຫນາດກາງແລະສູງທີ່ບໍ່ພຽງແຕ່ສາມາດຖ່າຍທອດປະຫວັດສາດອັນຍາວນານຂອງຍີ່ຫໍ້, ແຕ່ຍັງເຮັດໃຫ້ຜູ້ບໍລິໂພກມີຄວາມຮູ້ສຶກທີ່ມີຄຸນນະພາບດີ; ຜູ້ອອກແບບໃຊ້ຮູບແຕ້ມທີ່ອຸດົມສົມບູນເພື່ອພັນລະນາເຖິງ hops, ຫູຂອງເຂົ້າສາລີ, ຖັງເຫຼົ້າແວງໄມ້, ເບຍ, ແຫຼ່ງນ້ໍາແລະອົງປະກອບອື່ນໆ, ດັ່ງນັ້ນການຫຸ້ມຫໍ່ມີຄຸນລັກສະນະອຸດສາຫະກໍາເບຍທີ່ເຂັ້ມແຂງ; ສິ່ງສຳຄັນກວ່ານັ້ນ, ບັນດາຮູບແຕ້ມລວມມີຮູບສັນຍາລັກຂອງຮູບປັ້ນມັງກອນຈີນຢູ່ບ່ອນເກົ່າຂອງໂຮງກັ່ນ Jinlongquan ໃນປີ 1978, ພ້ອມທັງການອອກແບບຕົວໜັງສືໂລໂກ້ ແລະ ສີແດງຂອງຍີ່ຫໍ້, ສ້າງການຮັບຮູ້ຍີ່ຫໍ້ຢ່າງແຂງແຮງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Jinlongquan ການຫຸ້ມຫໍ່ເບຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Jinlongquan ການຫຸ້ມຫໍ່ເບຍ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Jinlongquan ການຫຸ້ມຫໍ່ເບຍ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
- Dimensions & Packaging
- 80*250mm（jar）
- Tags
- Beer, Jinlongquan, SANBU, Wuhan packaging design
- Production Technology
- The bottle is made of iron
- Design Challenge
- As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
- Research
- Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
- Inspiration
- The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
- Project Duration
- The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
- Operation Flow
- 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
- Patents
- InBev jinlongquan beer (Hubei) Co., Ltd
- Team Members
- Designer: Jin Zhang
illustration: Jin Zhang
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