Roundooze Chickpea Snack ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານວ່າງ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Roundooze Chickpea Snack ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານວ່າງ
Client: Salvita Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #138713The Design
About Roundooze Chickpea Snack ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານວ່າງ
ຂໍ້ຄວາມປື້ມ: Roundooze Chickpea Snack ເປັນການອອກແບບບັນຈຸພັນສຳລັບຖົ່ວຊິກພີ (chickpea) ຄົ່ວ. ໄລນ໌ຜະລິດຕະພັນນີ້ຄອບຄຸມ 8 ລົດຊາດ, 6 ລົດຊາດຫວານ ແລະ 2 ລົດຊາດເຄັມ. ລົດຊາດຫວານຖືກນຳສະເໜີໃນພື້ນຫຼັງສີດຳ ແລະ ລົດຊາດເຄັມໃນພື້ນຫຼັງສີເທົາ. ຮອຍຍິ້ມທີ່ນຳມາຈາກໂລໂກ້ Roundooze ເປັນຕົວກຳນົດຮູບແບບພາບລວມ. ແຕ່ລະຖົງມີຊ່ອງເຈາະຮູບຕາ ແລະ ປາກ, ເຮັດໃຫ້ສາມາດເຫັນຖົ່ວຊິກພີໄດ້ກ່ອນການຊື້. ຟອນທີ່ງ່າຍດາຍ ແລະ ສີສັນທີ່ບໍ່ຫຼາຍຊ່ວຍໃຫ້ຮູບລັກສະນະລວມມີຄວາມເບົາສະບາຍ ແລະ ມີຊີວິດຊີວາ. ແຕ່ລະຖົງມີຂະໜາດກວ້າງ 145 ມມ ແລະ ສູງ 210 ມມ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Roundooze Chickpea Snack ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານວ່າງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Roundooze Chickpea Snack ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານວ່າງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Roundooze Chickpea Snack ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນອາຫານວ່າງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
- Dimensions & Packaging
- Width 145 mm x Height 210 mm
- Tags
- Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
- Design Challenge
- The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
- Research
- Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
- Inspiration
- These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
- Project Duration
- Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
- Operation Flow
- Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
- Image Credits
- Erin Hope Stevens (Copywriter)
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