Bank of England ເອກະລັກສະນະທາງສາຍຕາ by Matteo Ruisi and Peter McCabe is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2022
Bank of England ເອກະລັກສະນະທາງສາຍຕາ
by Matteo Ruisi and Peter McCabe
Client: Bank of England
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #138983The Design
About Bank of England ເອກະລັກສະນະທາງສາຍຕາ
ການອອກແບບໃຫ້ທະນາຄານກາງໝາຍເຖິງການຊອກຫາຄວາມສົມດຸນລະຫວ່າງຂໍ້ມູນທາງດ້ານວິຊາການ ແລະ ລະອຽດອ່ອນ, ຜົນງານທີ່ນໍາພາໂດຍພະນັກງານ, ການສື່ສານທົ່ວໄປທີ່ມີສ່ວນຮ່ວມ, ແລະ ລະບຽບການຕ່າງໆ. ນີ້ບໍ່ແມ່ນເລື່ອງງ່າຍທີ່ຈະບັນລຸໄດ້ ແລະ ມັນອີງໃສ່ການເຄື່ອນໄຫວພາຍໃນທີ່ລະອຽດອ່ອນ. ເອກະລັກສະນະໃໝ່ນີ້ໄດ້ຖືກພັດທະນາຮ່ວມກັບຜູ້ທີ່ຈະນໍາໃຊ້ມັນ, ໂດຍສ້າງຄວາມສົມດຸນທຸກດ້ານຂອງການສື່ສານ. ມັນສຸມໃສ່ການເຂົ້າເຖິງສາທາລະນະຊົນໃນວົງກວ້າງດ້ວຍວິທີການທີ່ເຂົ້າເຖິງໄດ້ງ່າຍ, ກ່ຽວຂ້ອງ, ມີໂຄງສ້າງ, ແລະ ໂດດເດັ່ນ. ຫຼັກການສໍາຄັນເຫຼົ່ານີ້ໄດ້ຖືກນໍາໃຊ້ເປັນທິດທາງການອອກແບບສໍາລັບອົງປະກອບທາງສາຍຕາທັງໝົດ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Bank of England ເອກະລັກສະນະທາງສາຍຕາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Bank of England ເອກະລັກສະນະທາງສາຍຕາ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Bank of England ເອກະລັກສະນະທາງສາຍຕາ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages. - Dimensions & Packaging
- Not applicable
- Tags
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
- Production Technology
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- Design Challenge
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process. - Research
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts. - Inspiration
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves. - Project Duration
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022. - Operation Flow
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility. - Patents
- Copyrights belong to The Governor and Company of the Bank of England. All Rights Reserved.
- Team Members
- Lead Designer: Matteo Ruisi
Designer: Peter McCabe - Image Credits
- Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
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