Siela บรรจุภัณฑ์เครื่องสำอาง by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Siela บรรจุภัณฑ์เครื่องสำอาง
Client: Sot B&d
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #139422The Design
About Siela บรรจุภัณฑ์เครื่องสำอาง
Siela ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຜະລິດຕະພັນເຄື່ອງສຳອາງສຳລັບເດັກນ້ອຍ. ການອອກແບບນີ້ໃຊ້ຫຼອດພລາສຕິກສີຂາວຂະໜາດ 75 ມລ, ຕົກແຕ່ງດ້ວຍການພິມສະກຣີນ ແລະ ການພິມແພັດ. ພາບປະກອບແບບສະໄຕລ໌ຖືກຈັດວາງໄວ້ຢູ່ໃຈກາງຂອງການອອກແບບ, ໂດຍມີຕົວລະຄອນດຽວທີ່ປາກົດຢູ່ໃນສະຖານທີ່ ແລະ ສະຖານະການທີ່ແຕກຕ່າງກັນຕະຫຼອດທັງຊຸດຜະລິດຕະພັນ. ການໃຊ້ລະຫັດສີຊ່ວຍໃຫ້ຜູ້ຊື້ສາມາດແຍກແຍະຜະລິດຕະພັນອອກຈາກກັນໄດ້ງ່າຍຂຶ້ນ. ຂໍ້ຄວາມຖືກຫຼຸດລົງໃຫ້ໜ້ອຍທີ່ສຸດ ເພື່ອໃຫ້ສາມາດຈື່ຈຳຜະລິດຕະພັນທີ່ຖືກຕ້ອງໄດ້ຢ່າງວ່ອງໄວເມື່ອວາງຢູ່ເທິງຊັ້ນວາງ. ພື້ນຜິວສີຂາວຊ່ວຍໃຫ້ພາບປະກອບມີຄວາມຊັດເຈນ ແລະ ເບິ່ງເຫັນໄດ້ງ່າຍ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Siela บรรจุภัณฑ์เครื่องสำอาง ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Siela บรรจุภัณฑ์เครื่องสำอาง ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Siela บรรจุภัณฑ์เครื่องสำอาง ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Dimensions & Packaging
- Plastic tube cream bottle 75 ml. White color
- Tags
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Production Technology
- Screen and pad printing method
- Design Challenge
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Research
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Inspiration
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Project Duration
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Operation Flow
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
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