Artem Luxury Watch Straps ການຫຸ້ມຫໍ່ by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Artem Luxury Watch Straps ການຫຸ້ມຫໍ່
by Joel Derksen
Client: Studio Otherness
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #139454The Design
About Artem Luxury Watch Straps ການຫຸ້ມຫໍ່
Artem Luxury Watch Straps ແມ່ນການອອກແບບບັນຈຸພັນທີ່ສ້າງຂຶ້ນສຳລັບສາຍໂມງທີ່ຜະລິດເພື່ອນັກສະສົມ. ຝາຄອບດ້ານນອກສາມາດເລື່ອນອອກເພື່ອເປີດເຜີຍໃຫ້ເຫັນກ່ອງດ້ານໃນທີ່ເຮັດຈາກເຈ້ຍເວລລໍາຝ້າ ເຊິ່ງເປີດອອກທາງດ້ານຂ້າງດ້ວຍຝາປິດແບບພັບ. ແຜ່ນໂຟມທີ່ໃສ່ໄວ້ດ້ານໃນຊ່ວຍຍຶດສາຍໂມງໃຫ້ຢູ່ກັບທີ່. ຮູບຊົງທີ່ເປັນແທ່ງແລະມີລັກສະນະຄ້າຍປະຕິມາກຳ ເນັ້ນໃຫ້ເຫັນເຖິງຂອບຄົມແລະຄວາມແມ່ນຍໍາທາງດ້ານເຕັກນິກ. ການປະທັບຮອຍລາຍໂລຫະ (Foil Stamping) ແລະເຈ້ຍສີເທົາປົນສີຟ້ານ້ຳເງິນເຂັ້ມ ໃຫ້ຄວາມຮູ້ສຶກທີ່ຫລູຫລາແລະເປັນເຕັກນິກ. ໂຄງສ້າງຂອງກ່ອງຖືກອອກແບບມາເພື່ອນຳສະເໜີຜະລິດຕະພັນໃຫ້ເຫັນຢ່າງຊັດເຈນໃນລະຫວ່າງການເປີດກ່ອງ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Artem Luxury Watch Straps ການຫຸ້ມຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Artem Luxury Watch Straps ການຫຸ້ມຫໍ່ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Artem Luxury Watch Straps ການຫຸ້ມຫໍ່ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
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