Alpine Sprout ໜ້າที่ຫลัก: ບັນຈຸພັນຊາຂຽວ by Jie Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Alpine Sprout ໜ້າที่ຫลัก: ບັນຈຸພັນຊາຂຽວ
by Jie Yang
Client: Decelent
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #140005The Design
About Alpine Sprout ໜ້າที่ຫลัก: ບັນຈຸພັນຊາຂຽວ
ຂໍ້ຄວາມປື້ມ: Alpine Sprout ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຊາຂຽວພູສູງທີ່ປູກຢູ່ອຳເພີວູເຟີງ (Wufeng County) ແຂວງຫູເປີ (Hubei Province) ປະເທດຈີນ. ຊາຊະນິດນີ້ເຕີບໃຫຍ່ຢູ່ເທິງພູສູງແລະໜ້າຜາຫີນ ເຮັດໃຫ້ການເກັບໃບຊາເປັນວຽກທີ່ຍາກລຳບາກ. ຮູບແບບນາມມະທຳຂອງພູສູງຊັນ ແລະ ຕົວອັກສອນພູ່ກັນຈີນ ຖືກນຳມາປະດັບຢູ່ເທິງກ່ອງນອກ ເພື່ອສະທ້ອນເຖິງສະພາບແວດລ້ອມການປູກທີ່ຫຍຸ້ງຍາກ ແລະ ຄວາມພາກພຽນຂອງຄົນເກັບຊາ. ລວດລາຍນູນຕ່ຳ-ນູນສູງທີ່ຢູ່ດ້ານຂ້າງຂອງກ່ອງ ຊວນໃຫ້ນຶກເຖິງເສັ້ນທາງມ້າຊາບູຮານ (Ancient Tea Horse Road). ກ່ອງນອກເຮັດຈາກເຈ້ຍແຂງທີ່ສາມາດຍ່ອຍສະຫລາຍໄດ້ ແລະ ຖົງເຈ້ຍທີ່ຍ່ອຍສະຫລາຍໄດ້ຖືກນຳໃຊ້ເພື່ອບັນຈຸໃບຊາໄວ້ພາຍໃນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Alpine Sprout ໜ້າที่ຫลัก: ບັນຈຸພັນຊາຂຽວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Alpine Sprout ໜ້າที่ຫลัก: ບັນຈຸພັນຊາຂຽວ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Alpine Sprout ໜ້າที่ຫลัก: ບັນຈຸພັນຊາຂຽວ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
- Dimensions & Packaging
- The outer package is 100 mm thick, 350 mm long and 350 mm wide.
- Tags
- Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
- Production Technology
- Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
- Design Challenge
- 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing. - Research
- This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
- Inspiration
- Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
- Project Duration
- The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
- Operation Flow
- Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
- Team Members
- JieYang
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