Al Mocha Port ການຫຸ້ມຫໍ່ກາເຟ by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Al Mocha Port ການຫຸ້ມຫໍ່ກາເຟ
Client: Al Mocha Port
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Al Mocha Port ການຫຸ້ມຫໍ່ກາເຟ
ຊຸດຂອງການອອກແບບການຫຸ້ມຫໍ່ສໍາລັບ Al Mocha Port, Saudi Arabia. ການອອກແບບໄດ້ຮັບການດົນໃຈຈາກປະຫວັດສາດ, ວັດທະນະທໍາ, ແລະການພິສູດເພື່ອສ້າງເອກະລັກທີ່ເສີມສ້າງຄວາມຖືກຕ້ອງແລະຄວາມຊໍານານ. ການຫຸ້ມຫໍ່ແມ່ນສະອາດ, ເຂົ້າໃຈໄດ້, ຈໍາແນກ, ແລະບໍ່ overload ກັບຂໍ້ມູນຂ່າວສານ, ຂົວຂ້າມອະດີດແລະປະຈຸບັນ. ສີນ້ຳຕານ, ສີຂຽວປ່າ, ແລະສີທອງ ເພື່ອດຶງດູດຄວາມສົນໃຈຂອງລູກຄ້າ. ຮູບແຕ້ມກາເຟຢູ່ດ້ານຂ້າງເນັ້ນໃສ່ທັດສະນະຄະຕິຂອງຜູ້ຜະລິດຕໍ່ກັບການເລືອກຜະລິດຕະພັນ. ລະບົບການຕິດສະຫຼາກທີ່ມີຄວາມຍືດຫຍຸ່ນຊ່ວຍໃຫ້ຍີ່ຫໍ້ສາມາດປັບຕົວການສະເຫນີຂາຍໄດ້ງ່າຍ, ຕະຫຼອດປີ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Al Mocha Port ການຫຸ້ມຫໍ່ກາເຟ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Al Mocha Port ການຫຸ້ມຫໍ່ກາເຟ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Al Mocha Port ການຫຸ້ມຫໍ່ກາເຟ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensions & Packaging
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tags
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Production Technology
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Design Challenge
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Research
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspiration
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Project Duration
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Operation Flow
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Image Credits
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
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