Broken Top Brewing Co Craft Beer ບັນຈຸພັນເຄື່ອງດື່ມ by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2022
Broken Top Brewing Co Craft Beer ບັນຈຸພັນເຄື່ອງດື່ມ
Client: BrokenTop Brewing Co
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #140639The Design
About Broken Top Brewing Co Craft Beer ບັນຈຸພັນເຄື່ອງດື່ມ
Broken Top Brewing Co Craft Beer ເປັນການອອກແບບບັນຈຸພັນເຄື່ອງດື່ມ ທີ່ສ້າງຂຶ້ນສຳລັບແບຣນບຽຄຣາຟຜະລິດຈຳນວນໜ້ອຍ ທີ່ຜະລິດບຽ IPA ແລະພິວເນີ. ລວດລາຍກຣາຟິກໄດ້ຮັບແຮງບັນດານໃຈຈາກຂອງຫຼິ້ນວິນເທດ. ໂລໂກ້ທີ່ຖືກປະສົມປະສານເຂົ້າກັນຢ່າງລົງຕົວ ໄດ້ປັບໃຫ້ເຂົ້າກັບໂຕນສີຂອງແຕ່ລະໄລຜະລິດຕະພັນ ແລະປະສົມກົມກຽວກັບລວດລາຍເພື່ອສ້າງພາບລວງຕາທາງສາຍຕາ. ກະປ໋ອງຜະລິດຈາກອະລູມິນຽມສີຟ້າ ທີ່ຖືກອອກແບບພິເສດໃຫ້ໄດ້ໂຕນສີນ້ຳເງິນເຂັ້ມທີ່ຫາຍາກສຳລັບກະປ໋ອງອະລູມິນຽມ. ການພິມອິງເຈັດຄວາມໄວສູງພິເສດດ້ວຍຊັ້ນໝຶກສີຂາວ ເຮັດໃຫ້ພາບກຣາຟິກມີຄວາມສົດໃສຫຼາຍຂຶ້ນ. ກະປ໋ອງຂະໜາດມາດຕະຖານ 211 ສາມາດບັນຈຸໄດ້ 12 ອອນສ໌.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Broken Top Brewing Co Craft Beer ບັນຈຸພັນເຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Broken Top Brewing Co Craft Beer ບັນຈຸພັນເຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Broken Top Brewing Co Craft Beer ບັນຈຸພັນເຄື່ອງດື່ມ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
- Dimensions & Packaging
- standard 211 body diameter can for 12oz beverage
- Tags
- packaging, craft beer, beverage, beverage packaging, can, aluminum
- Production Technology
- This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
- Design Challenge
- The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
- Research
- User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
- Inspiration
- Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
- Project Duration
- Project started in early 2021 and finished in late September 2021 in New York City.
- Operation Flow
- The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
- Team Members
- Jackie Jiabei Jiang
- Image Credits
- Not applicable
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