Meer ການຫຸ້ມຫໍ່ກາເຟທັນທີ by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2023
Meer ການຫຸ້ມຫໍ່ກາເຟທັນທີ
Client: Masoud Najafiamirkiasar
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #141887The Design
About Meer ການຫຸ້ມຫໍ່ກາເຟທັນທີ
ການອອກແບບການຫຸ້ມຫໍ່ຂອງຜະລິດຕະພັນທີ່ອອກສູ່ຕະຫຼາດໃໝ່ບໍ່ພຽງແຕ່ກ່ຽວກັບສິລະປະຂອງການອອກແບບເທົ່ານັ້ນ, ແຕ່ຍັງກ່ຽວກັບສິລະປະການເຂົ້າໃຈລູກຄ້າອີກດ້ວຍ' ຈິດໃຈແລະຢືນຢູ່ໃນຊັ້ນວາງຕໍ່ກັບຄູ່ແຂ່ງ. ມີ nuances ເຫຼົ່ານີ້ຢູ່ໃນໃຈ, ການອອກແບບການຫຸ້ມຫໍ່ Meer ໄດ້ເອົາໂຄງສ້າງຜະລິດຕະພັນສຸດທ້າຍເປັນຕົວຢ່າງເພື່ອກະຕຸ້ນແລະມີສ່ວນຮ່ວມຄວາມຮູ້ສຶກຂອງທຸກຄົນຮັກກາເຟ. ນອກຈາກນີ້, ຮູບແບບແລະຂະຫນາດຕົວອັກສອນທີ່ບໍ່ທໍາມະດາມີບົດບາດສໍາຄັນໃນການດຶງດູດຜູ້ບໍລິໂພກໃຫ້ກັບຜະລິດຕະພັນ. ການອອກແບບນີ້ຖືກສ້າງຂື້ນດ້ວຍຄວາມຫວັງທີ່ຈະປ່ຽນແປງຢ່າງຈິງຈັງຢູ່ເທິງຊັ້ນວາງເຄື່ອງດື່ມຂອງຮ້ານ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Meer ການຫຸ້ມຫໍ່ກາເຟທັນທີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Meer ການຫຸ້ມຫໍ່ກາເຟທັນທີ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Meer ການຫຸ້ມຫໍ່ກາເຟທັນທີ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
- Dimensions & Packaging
- It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm - Tags
- Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
- Production Technology
- A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
- Design Challenge
- The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers. - Research
- The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging. - Inspiration
- The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well. - Project Duration
- The project started In Tehran in November 2020 and finished in May the following year
- Operation Flow
- The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
- Patents
- None.
- Image Credits
- Image #1: photographer Bita Shakerin, Espresso, 2020
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