Artsmuzeum ອັດຕະລັກແບຣນ by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2023
Artsmuzeum ອັດຕະລັກແບຣນ
by Jessica Yang - WeBranding Global
Client: WeBranding Global
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #142003The Design
About Artsmuzeum ອັດຕະລັກແບຣນ
ArtsMuzeum ແມ່ນອັດຕະລັກແບຣນທີ່ສ້າງຂຶ້ນສຳລັບຮ້ານຂາຍຂອງຂວັນອອນລາຍທີ່ຈຳໜ່າຍຜະລິດຕະພັນກ່ຽວກັບສິລະປະ. ອັດຕະລັກນີ້ເຊື່ອມໂຍງສິລະປະປະຫວັດສາດເຂົ້າກັບຊີວິດສະໄໝໃໝ່. ໂລໂກ້ນຳເອົາຕົວອັກສອນແບບໂກທິກທີ່ໜາແໜ້ນມາຈັບຄູ່ກັບກອບສີ່ຫຼ່ຽມທີ່ເບິ່ງຄືວ່າຕໍ່ເນື່ອງໄປຢ່າງບໍ່ມີທີ່ສິ້ນສຸດ. ຊື່ຖືກຫຍໍ້ລົງແລະຈັດວາງເປັນບລັອກຢ່າງສ້າງສັນ, ແລະຕົວອັກສອນຖືກປະກອບເປັນຮູບແບບກຣາຟິກດຽວທີ່ສ້າງຂຶ້ນຈາກພື້ນທີ່ບວກແລະລົບ. ການອອກແບບທີ່ກະທັດຮັດແລະໜັກແໜ້ນນີ້ຖືກນຳໃຊ້ໃນເວັບໄຊ, ເຄື່ອງໃຊ້ຫ້ອງການ ແລະສື່ໂຄສະນາຕ່າງໆ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Artsmuzeum ອັດຕະລັກແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Artsmuzeum ອັດຕະລັກແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Artsmuzeum ອັດຕະລັກແບຣນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
- Dimensions & Packaging
- ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
- Tags
- Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
- Production Technology
- With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
- Design Challenge
- It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
- Research
- ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
- Inspiration
- The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
- Project Duration
- June 2022 / New York City
- Operation Flow
- The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
- Team Members
- Creative Director: Jessica Yang
WBG Creative Center - Image Credits
- WeBranding Global LLC
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