Cidih ອັດຕະລັກສະນະຂອງແບຣນ by Peng Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2023
Cidih ອັດຕະລັກສະນະຂອງແບຣນ
by Peng Wang
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #142225The Design
About Cidih ອັດຕະລັກສະນະຂອງແບຣນ
Cidih ແມ່ນອັດຕະລັກສະນະຂອງແບຣນທີ່ຖືກອອກແບບໃຫ້ກັບຖານການສຶກສາ ແລະ ການຄົ້ນຄວ້າວິທະຍາສາດໃນນະຄອນມິລານ, ປະເທດອິຕາລີ, ທີ່ສ້າງຂຶ້ນຮ່ວມກັນໂດຍມະຫາວິທະຍາລັຍຊິງຫົວ ແລະ ໂພລີເທັກນິກແຫ່ງມິລານ. ຕົວອັກສອນ C ແລະ D ປະກອບກັນເປັນຮູບຮ່າງບວກ ແລະ ລົບຂອງກັນແລະກັນ ເຊິ່ງເປັນສັນຍະລັກຂອງຄວາມເປັນເອກະພາບລະຫວ່າງທິດສະດີ ແລະ ການປະຕິບັດ ພ້ອມທັງຄວາມເປັນເອກະລັກແບບເປີດກວ້າງຂອງເວທີສາກົນ. ຮູບເຄິ່ງວົງມົນຢູ່ໃຈກາງສະແດງເຖິງພະອາທິດຂຶ້ນ. ຕົວອັກສອນ H ໝາຍເຖິງຄຳວ່າ hub (ໃຈກາງ) ໂດຍຮູບຮ່າງລົບຂອງມັນຈະບັນຈຸເສັ້ນຂອບຮູບຮ່າງຂອງຊື່ໄວ້ພາຍໃນ. ອັດຕະລັກສະນະນີ້ຖືກນຳໃຊ້ກັບເອກກະສານສິ່ງພິມ, ປ້າຍດິຈິຕອລ, ເວັບໄຊທ໌, ໜ້າຈໍສະແດງຜົນ, ແຜ່ນຕັດ ແລະ ແອັກຄຣີລິກ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Cidih ອັດຕະລັກສະນະຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Cidih ອັດຕະລັກສະນະຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Cidih ອັດຕະລັກສະນະຂອງແບຣນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
- Dimensions & Packaging
- This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
- Tags
- Brand Identity, Logo, VI
- Production Technology
- C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
- Design Challenge
- CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
- Research
- Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
- Inspiration
- There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
- Project Duration
- The project was started in November, 2020 and put into operation in May, 2021.
- Operation Flow
- A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
- Team Members
- Peng Wang
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