Jiang Hu ບັນຈຸພັນເຄື່ອງດື່ມແອນກໍຮໍ by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2023
Jiang Hu ບັນຈຸພັນເຄື່ອງດື່ມແອນກໍຮໍ
by Wei Li
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #142224The Design
About Jiang Hu ບັນຈຸພັນເຄື່ອງດື່ມແອນກໍຮໍ
Jiang Hu ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບ ຫວາງຈິວ (huang jiu) ເຫຼົ້າເຂົ້າແບບດັ້ງເດີມຂອງຈີນ. ຝາຂວດມີນ້ຳໜັກຫຼາຍພຽງພໍທີ່ຈະໃຊ້ເປັນທີ່ວາງກະດາດ, ແລະ ຍັງສາມາດຫັນກັບໃຊ້ເປັນຈອກດື່ມໄດ້ອີກດ້ວຍ. ຂວດມີປະລິມາດນ້ອຍ ເໝາະສົມກັບພຶດຕິກຳການດື່ມທົ່ວໄປ. ກ່ອງນອກເຮັດຈາກໂຟມແທນທີ່ຈະເປັນເຈ້ຍ, ດັ່ງນັ້ນກ່ອງດຽວກັນນີ້ຈຶ່ງສາມາດປົກປ້ອງຂວດໃນລະຫວ່າງການຂົນສົ່ງໄດ້. ພາບກຣາຟິກໄດ້ນຳເອົາເຄື່ອງໝາຍໂບຮານຂອງຈີນມາເປັນຫົວຂໍ້, ສະແດງເຖິງຊີວິດຂອງນັກຮົບຖືດາບ. ຈຸດໝາຍແມ່ນເພື່ອມອບພາບລັກສະນະໃໝ່ໃຫ້ກັບຜະລິດຕະພັນເກົ່າ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Jiang Hu ບັນຈຸພັນເຄື່ອງດື່ມແອນກໍຮໍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Jiang Hu ບັນຈຸພັນເຄື່ອງດື່ມແອນກໍຮໍ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Jiang Hu ບັນຈຸພັນເຄື່ອງດື່ມແອນກໍຮໍ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
- Dimensions & Packaging
- 180mm x 90mm x 50mm
- Tags
- Alcohol, Package, Chinese
- Production Technology
- It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Design Challenge
- This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Research
- The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
- Inspiration
- Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
- Team Members
- Mr. Li Wei
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
