Gui Jiu Shi Jia ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ by Yunlin Dai and Weiliang Tao is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2023
Gui Jiu Shi Jia ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ
by Yunlin Dai and Weiliang Tao
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #142245The Design
About Gui Jiu Shi Jia ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ
ຂໍ້ຄວາມປື້ມ: Gui Jiu Shi Jia ແມ່ນການອອກແບບບັນຈຸພັນສໍາລັບເຫຼົ້າໄບຈິວຈີນ. ຂວດມີລັກສະນະສີ່ຫລ່ຽມຢູ່ດ້ານໜ້າ, ໃນຂະນະທີ່ມຸມມອງຈາກເທິງລົງລວມເອົາຮູບຊົງສີ່ຫລ່ຽມ ແລະ ຮູບຊົງມົນເຂົ້າກັນ. ຮູບຊົງນີ້ສະທ້ອນເຖິງແນວຄິດທາງວັດທະນະທໍາທີ່ຮວມເອົາຫຼັກການທີ່ໜັກແໜ້ນເຂົ້າກັບຄວາມຄິດທີ່ຢືດຢຸ່ນ. ປ້າຍສະຫລາກມີລວດລາຍນົກຕ້ອນຮັບແບບບາຕິກຈາກກຸ້ຍໂຈວ, ເຊິ່ງເປັນສັນຍາລັກແຫ່ງການຕ້ອນຮັບແຂກຕາມປະເພນີ. ຂວດຖືກຕົກແຕ່ງໃຫ້ສໍາເລັດດ້ວຍການພົ່ນສີ, ອົບ ແລະ ແປງ, ສ່ວນປອກຄໍຂວດຫຸ້ມດ້ວຍໜັງ. ກ່ອງໃຊ້ເຈ້ຍພິເສດ, ແຜ່ນເສັ້ນໄຍ, ແຜ່ນເງິນ ແລະ ປ້າຍໂລຫະ. ລະບົບລະຫັດສີ່ຕົວຊ່ວຍປ້ອງກັນການປອມແປງ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Gui Jiu Shi Jia ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Gui Jiu Shi Jia ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Gui Jiu Shi Jia ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມທີ່ມີທາດເຫຼົ້າ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
- Dimensions & Packaging
- Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing. - Design Challenge
- Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
- Research
- It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
- Inspiration
- The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
- Project Duration
- 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu. - Operation Flow
- The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
- Team Members
- Liandong Zhang、Huashuang Liu、Zhaoxin Zhu
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