China Qing ບັນຈຸພັນເຄື່ອງດື່ມຊາ by Dingding Li is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2023
China Qing ບັນຈຸພັນເຄື່ອງດື່ມຊາ
by Dingding Li
Client: The Soloist
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #143327The Design
About China Qing ບັນຈຸພັນເຄື່ອງດື່ມຊາ
ຊາອູ່ລົງຍັງມີຊື່ເອີ້ນວ່າ Qing Tea ໃນປະເທດຈີນ, ດັ່ງນັ້ນມັນຈຶ່ງຖືກຕັ້ງຊື່ວ່າ China Qing. ຂວດຊາທີ່ມີຮູບຊົງກົມມົນເກົ້າງ່າຍ, ຝາຂວດສີຂາວ ແລະ ຂວດສີຟ້າຄາມ-ສົ້ມຖືກແກະສະຫຼັກດ້ວຍເຄື່ອງໝາຍພາສາຈີນ ແລະ ພາສາອັງກິດທີ່ລະອຽດອ່ອນຂອງ China Qing. ເມື່ອມີສະຫຼາກປິດຢູ່, ມັນເປັນເຄື່ອງດື່ມຊາທີ່ຊັດເຈນສອງຊະນິດ; ເມື່ອສະຫຼາກຖືກເຊື່ອງໄວ້, ມັນກໍ່ກາຍເປັນເຄື່ອງດື່ມໃສສະອາດສອງຊະນິດ. ເມື່ອທ່ານເປີດຝາຂວດແລະດື່ມຄຳທຳອິດ, ຊາທີ່ໃສສະອາດແລະຫວານທີ່ຫາຍໄປດົນນານຈະໄຫຼເຂົ້າມາພ້ອມກັບລົດຊາດອູ່ລົງທີ່ອ່ອນຫຼືເຂັ້ມ, ເຊິ່ງກະຕຸ້ນຄວາມຮູ້ສຶກອຸດົມສົມບູນໃນທັນທີ, ແລະຄ່ອຍໆກັບຄືນສູ່ຄວາມເປັນທຳມະຊາດ, ບາງທີມັນອາດຈະເປັນລົດຊາດຂອງຊີວິດກໍ່ໄດ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
China Qing ບັນຈຸພັນເຄື່ອງດື່ມຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. China Qing ບັນຈຸພັນເຄື່ອງດື່ມຊາ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. China Qing ບັນຈຸພັນເຄື່ອງດື່ມຊາ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
- Dimensions & Packaging
- Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm - Tags
- tea, packaging, Chinese, beverage, branding
- Production Technology
- PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
- Design Challenge
- China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
- Research
- All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
- Inspiration
- "Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
- Project Duration
- The project started in May 2022 and completed on June 2020, Shanghai.
- Operation Flow
- Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
- Team Members
- Designer: Li Dingding
- Image Credits
- Designer: Li Dingding
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