Snow Zero ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2023
Snow Zero ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
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The Design
About Snow Zero ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ
Snow Zero ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບນ້ຳໂຊດາປະສົມແອລກໍຮໍຕ່ຳ ແລະ ແຄລໍຣີຕ່ຳ. ຊື່ Zero ໝາຍເຖິງທ່ຽງຄືນ ເຊິ່ງຖືກເບິ່ງວ່າເປັນທັງຈຸດສິ້ນສຸດ ແລະ ຈຸດເລີ່ມຕົ້ນ. ສັນຍາລັກອິນຟິນິຕີ (infinity) ຢູ່ເທິງບັນຈຸພັນສະແດງເຖິງແນວຄິດຂອງການສືບຕໍ່. ຕົວເລກ 0 ຖືກສ້າງດ້ວຍເອັບເຟັກໂລຫະແຫຼວແບບສາມມິຕິ ເພື່ອສື່ເຖິງລົດຊາດທີ່ເບົາ ແລະ ສົດຊື່ນ. ຮູບແຕ້ມປະກອບຢູ່ເທິງແກ້ວໄດ້ຮັບແຮງບັນດານໃຈຈາກຮູບແບບສິນລະປະທັດສະນະບຸກເບີກ ເພື່ອໃຫ້ມີລັກສະນະລ້ຳຍຸກ. ແກ້ວທີ່ມີຮູບຊົງຄືຢົດນ້ຳສາມາດເອົາປາກແກ້ວມາຕໍ່ກັນໄດ້ ດັ່ງນັ້ນແກ້ວສອງໜ່ວຍຈຶ່ງປະກອບເປັນສັນຍາລັກອິນຟິນິຕີໃໝ່. ມີການນຳໃຊ້ກະປ໋ອງອະລູມິນຽມ ແລະ ແກ້ວແກັດ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Snow Zero ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Snow Zero ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Snow Zero ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
- Team Members
- Dong Yan
Weixi Zhou
Yu Zhai
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