Gojaming ບັນຈຸພັນນ້ຳໝາກໄມ້ by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2023
Gojaming ບັນຈຸພັນນ້ຳໝາກໄມ້
by Qichao An
Client: Mornice Brand Design
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #144508The Design
About Gojaming ບັນຈຸພັນນ້ຳໝາກໄມ້
Gojaming ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບນ້ຳໝາກໄມ້ຄັ້ນສົດຫຼາກຫຼາຍຊະນິດ. ບັນຈຸພັນປະກອບດ້ວຍແກ້ວ PET ພ້ອມສະຫຼາກຕິດ ມີຂະໜາດກວ້າງ 70 ມມ, ເລິກ 35 ມມ ແລະ ສູງ 200 ມມ. ອົງປະກອບຂອງໂລໂກ Gojaming ຖືກຂະຫຍາຍ ແລະ ນຳໃຊ້ເປັນພາບຫຼັກຂອງບັນຈຸພັນທັງໝົດ, ສ້າງເປັນອັດຕະລັກຂອງແບຣນທີ່ເປັນເອກະພາບ. ຊຸດຜະລິດຕະພັນນີ້ມີ 3 ລົດຊາດ, ແລະ ແຕ່ລະລົດຊາດຖືກກຳນົດໃຫ້ມີສີສັນທີ່ແຕກຕ່າງກັນ ເຊິ່ງກົງກັນກັບໝາກໄມ້ທີ່ກ່ຽວຂ້ອງ. ສີສັນ ແລະ ອົງປະກອບຂອງໝາກໄມ້ ຊ່ວຍໃຫ້ຜູ້ບໍລິໂພກສາມາດຈຳແນກແຕ່ລະລົດຊາດໄດ້ຢ່າງວ່ອງໄວ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Gojaming ບັນຈຸພັນນ້ຳໝາກໄມ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Gojaming ບັນຈຸພັນນ້ຳໝາກໄມ້ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Gojaming ບັນຈຸພັນນ້ຳໝາກໄມ້ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
- Dimensions & Packaging
- Width 70 mm x Depth 35 mm x Height 200 mm
- Tags
- Branding, Packaging,Juice,Colorful,Beverage
- Production Technology
- Label plus PET bottle
- Design Challenge
- How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
- Research
- Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding. - Inspiration
- The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
- Project Duration
- The project started in September, 2021
- Operation Flow
- The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
- Image Credits
- Designer:Qichao An,2021.
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