Hainan Beer ບັນຈຸພັນເບຍ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2023
Hainan Beer ບັນຈຸພັນເບຍ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #144565The Design
About Hainan Beer ບັນຈຸພັນເບຍ
Hainan Beer ແມ່ນການອອກແບບບັນຈຸພັນເບຍທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກພູມທັດ ແລະ ວັດທະນະທຳຂອງເກາະໄຫຼໜານ. ຂວດແກ້ວມີລວດລາຍນູນທີ່ໄດ້ມາຈາກຄື້ນທະເລ, ເຮືອໃບ, ຫໍໄຟ, ຕົ້ນໝາກພ້າວ ແລະ ນົກທະເລ, ແລະ ຮູບຊົງທີ່ອຽວບາງຂອງມັນຊ່ວຍໃຫ້ຈັບຖືໄດ້ດ້ວຍມືດຽວ. ກະປ໋ອງອາລູມິນຽມຖືກພິມດ້ວຍໝຶກປ່ຽນສີຕາມອຸນຫະພູມ, ດັ່ງນັ້ນລວດລາຍກາປະທັບໄປສະນີຈະຄ່ອຍໆປາກົດຂຶ້ນເມື່ອອຸນຫະພູມຫຼຸດລົງໃນລະຫວ່າງການແຊ່ເຢັນ. ກ່ອງດ້ານນອກເຮັດຈາກເຈ້ຍຄຣາຟ ແລະ ມີຮູບຊົງຄ້າຍກະເປົາເດີນທາງ. ບັນຈຸພັນນີ້ເຊື່ອມໂຍງເບຍເຂົ້າກັບທິວທັດທ້ອງຖິ່ນ ແລະ ວິຖີຊີວິດທ້ອງຖິ່ນທີ່ຜ່ອນຄາຍ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Hainan Beer ບັນຈຸພັນເບຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Hainan Beer ບັນຈຸພັນເບຍ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Hainan Beer ບັນຈຸພັນເບຍ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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