It Is In Your Genes ຕົວຕົນແບບເຄື່ອນໄຫວ by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2023
It Is In Your Genes ຕົວຕົນແບບເຄື່ອນໄຫວ
by Bianka Foldi and Robert Valoczi
Client: Genecontact
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
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The Design
About It Is In Your Genes ຕົວຕົນແບບເຄື່ອນໄຫວ
ຕົວຕົນຂອງຍີ່ຫໍ້ນີ້ຖືກສ້າງຂຶ້ນສໍາລັບການບໍລິການ genotyping, ໂດຍທີ່ predisposition ກັບພະຍາດທາງພັນທຸກໍາສາມາດກວດພົບໄດ້. ຄືກັນກັບໂຄງສ້າງ DNA, ແນວຄວາມຄິດການອອກແບບກໍ່ຖືກສ້າງຂື້ນໃນລະບົບລະຫັດ, ຄືລະຫັດ Morse ທີ່ຖືກອອກແບບໂດຍສະເພາະທີ່ເປັນຕົວແທນຂອງຕົວອັກສອນ. ຄຳສັບໃດນຶ່ງສາມາດເຫັນໄດ້ດ້ວຍວິທີນີ້, ປ່ຽນສັນຍາລັກສະຖິດໃຫ້ເປັນຕົວຕົນແບບເຄື່ອນໄຫວ. ໂລໂກ້, ເຊິ່ງເປັນຊື່ຂອງລູກຄ້າທີ່ຂຽນໂດຍລະຫັດ, ເອົາຮູບຮ່າງຂອງໂຄງສ້າງສອງເທົ່າຂອງ DNA. ນີ້ແມ່ນວິທີການທຸລະກິດຂອງລູກຄ້າຖືກສະທ້ອນໃຫ້ເຫັນທັງແນວຄວາມຄິດແລະສາຍຕາໃນຕົວຕົນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
It Is In Your Genes ຕົວຕົນແບບເຄື່ອນໄຫວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. It Is In Your Genes ຕົວຕົນແບບເຄື່ອນໄຫວ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. It Is In Your Genes ຕົວຕົນແບບເຄື່ອນໄຫວ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Team Members
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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