Qinshihuang Cpa ບັນຈຸພັນຢະບຽ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2023
Qinshihuang Cpa ບັນຈຸພັນຢະບຽ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #144566The Design
About Qinshihuang Cpa ບັນຈຸພັນຢະບຽ
ຄິນຊີຮວງ CPA ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເບຍຫັດຖະກຳໃນປະເພດ China Pale Ale. ຮູບຊົງຂອງແກ້ວແລະຄໍແກ້ວໃຊ້ອົງປະກອບອັນເປັນເອກະລັກຂອງລາຊະວົງຊິນ, ແລະຮູບຊົງນັ້ນເຮັດໃຫ້ນຶກເຖິງຈອກຢາດຫຍົກທີ່ມີລວດລາຍເມກຈາກຍຸກຊິນແລະຮັ່ນ. ທຸງທີ່ພັນອ້ອມຄໍແກ້ວເປັນເຄື່ອງໝາຍວ່າຜະລິດຕະພັນນີ້ແມ່ນຜູ້ບຸກເບີກຮູບແບບ China Pale Ale. ຕົວອັກສອນຕາຢືກ (seal script) ຢູ່ໃຈກາງ, ເຊິ່ງເປັນຕົວອັກສອນມາດຕະຖານທີ່ຖືກລວມເປັນໜຶ່ງໃນສະໄໝລາຊະວົງຊິນ, ໃຫ້ຄວາມຮູ້ສຶກແບບດັ້ງເດີມແລະຄລາສສິກ. ການອອກແບບນີ້ຖືກຜະລິດເປັນແກ້ວຂວດຂະໜາດ 315 ມິນລີລິດ ແລະ ກະປ໋ອງອາລູມີນຽມຂະໜາດ 550 ມິນລີລິດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Qinshihuang Cpa ບັນຈຸພັນຢະບຽ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Qinshihuang Cpa ບັນຈຸພັນຢະບຽ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Qinshihuang Cpa ບັນຈຸພັນຢະບຽ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
- Dimensions & Packaging
- 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm - Tags
- CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
- Production Technology
- aluminium can, glass bottle
- Design Challenge
- The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
- Research
- IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
- Inspiration
- Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
- Project Duration
- This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
- Operation Flow
- The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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