Spectrum ภาพประกอบ by Arata Yokoyama is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2023
Spectrum ภาพประกอบ
Client: Arata Yokoyama
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
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About Spectrum ภาพประกอบ
Spectrum ແມ່ນພາບປະກອບແບບດິຈິຕອລທີ່ສະແດງເຖິງແຟຊັນຂອງຖະໜົນຍີ່ປຸ່ນໃນສະໄຕລ໌ອານິເມະຍີ່ປຸ່ນ. ຜົນງານນີ້ຫຼີກລ່ຽງຄວາມສົມຈິງແບບຮູບຖ່າຍ ແລະນຳໃຊ້ສີສັນສົດໃສໃນລັກສະນະແປນທີ່ຍັງຄົງໃຫ້ຄວາມຮູ້ສຶກເປັນທຳມະຊາດທາງສາຍຕາ. ພື້ນຫຼັງສະທ້ອນເຖິງແສງນີອອນຂອງໂຕກຽວ ໂດຍມີການຫຍໍ້ຮູບຊົງຢ່າງກ້າຫານເພື່ອສ້າງເອັບເຟັກທີ່ຄົມຊັດ, ແປນ ແລະສ່ອງແສງ. ອົງປະກອບຂອງການອອກແບບກຣາຟິກແບບຕາເວັນຕົກຖືກນຳມາປະສົມປະສານກັບພາບປະກອບຕົວລະຄອນແບບຍີ່ປຸ່ນ. Spectrum ຖືກແຕ້ມຂຶ້ນໂດຍໃຊ້ໂປຣແກຣມ Adobe Photoshop CC. ຈຸດປະສົງແມ່ນເພື່ອໃຫ້ຜູ້ຊົມທັງພາຍໃນ ແລະພາຍນອກປະເທດຍີ່ປຸ່ນສາມາດເຂົ້າໃຈສະໄຕລ໌ນີ້ໄດ້ຢ່າງຈະແຈ້ງ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Spectrum ภาพประกอบ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Spectrum ภาพประกอบ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Spectrum ภาพประกอบ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work depicts Japanese street fashion in the style of Japanese anime.
Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.
The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression. - Dimensions & Packaging
- 8000 x 5678 pixel, 400dpi, RGB
- Tags
- street fashion, anime, character design, japanese illustration, vivid color
- Production Technology
- Drawing with Adobe Photoshop CC
- Design Challenge
- In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.
I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way. - Research
- A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.
Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters. - Inspiration
- Today, fashion based on techwear and designs using vivid colors are global trends.
Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.
I analyzed the coincidences and differences between them and aimed to visualize them.
Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.
This in-between state is the expression I pursued. - Project Duration
- This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
- Operation Flow
- Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.
Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.
And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand. - Image Credits
- #1: Illustrator NaBaBa, Private Work, 2020.
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