New Year's Red Envelopes ຊອງແດງອັ່ງເປົາ by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2023
New Year's Red Envelopes ຊອງແດງອັ່ງເປົາ
Client: China Construction Bank Corporation
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #144972The Design
About New Year's Red Envelopes ຊອງແດງອັ່ງເປົາ
ຊອງແດງອັ່ງເປົາປີໃໝ່ ເປັນຊຸດອອກແບບຊອງແດງສາມແບບທີ່ສ້າງສັນຂຶ້ນສຳລັບເທດສະການປີໃໝ່ຈີນ. ຊອງແດງແມ່ນຂອງຂວັນປະເພນີຈີນທີ່ໃຊ້ໃນການສະເຫຼີມສະຫຼອງໃນຄືນສົ່ງທ້າຍປີເກົ່າ, ແລະ ຄຳວ່າ ລີຊື່ (Li Shi) ມີຄວາມໝາຍເຖິງສິ່ງທີ່ເປັນມົງຄົນ ແລະ ໂຊກລາບ. ແຕ່ລະແບບອອກແບບອີງໃສ່ຄຳອວຍພອນແບບດັ້ງເດີມ: ປາທີ່ໝາຍເຖິງຄວາມຈະເລີນຮຸ່ງເຮືອງ, ໝາກກ້ຽງທີ່ໝາຍເຖິງຄວາມເປັນມົງຄົນ ແລະ ໝາກນ້ຳເຕົ້າທີ່ໝາຍເຖິງໂຊກລາບ. ພາບກາຟິກໄດ້ດຶງເອົາຮູບຊົງຂອງຫຼຽນຈີນບູຮານມາປະສົມປະສານກັບສັນຍາລັກແຕ່ລະຢ່າງ ໂດຍນຳໃຊ້ຈຸດ, ເສັ້ນ ແລະ ພື້ນຜິວແບບຮຽບງ່າຍ. ຊອງແຕ່ລະໃບມີຂະໜາດ 180 x 90 ມິນລີແມັດ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
New Year's Red Envelopes ຊອງແດງອັ່ງເປົາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. New Year's Red Envelopes ຊອງແດງອັ່ງເປົາ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. New Year's Red Envelopes ຊອງແດງອັ່ງເປົາ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - Dimensions & Packaging
- Specifications: electronic image format
Size: 180 * 90mm - Tags
- Red envelopes, New Year's, Chinese, auspicious, luck
- Production Technology
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - Design Challenge
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - Research
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- Inspiration
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- Project Duration
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- Team Members
- Chen Lei,Shusheng Liu
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